Senior Media Relations Manager

at  Technogym

Senior Media Relations Manager
Location:Milano, MI, IT
Function/Branch: Media and Communication
Type of contract: Permanent Employee
Our Company
Technogym inspires 55 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries and has been selected as Official Supplier to 9 editions of the Olympic Games - from Sydney 2000 to Paris 2024.
If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the right spirit to join Technogym! You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world!
Your Role
As a Senior Media Relations Manager at Technogym, you will lead the strategy and execution of media relations activities to enhance the visibility of Technogym’s brand across key sectors such as luxury, lifestyle, design, fitness, and wellness. You will work closely with internal teams to create compelling narratives, manage press relations, and develop media partnerships both nationally and internationally. This role requires a dynamic and strategic communicator with a deep understanding of media landscapes and a passion for promoting a world-leading brand in the wellness industry.

Your Impact

• Developing news stories, press releases, media angles, interviews, and content related to clients, products, and lifestyle (product launches, events, partnerships, top locations, marketing campaigns).
• Ensuring strong media visibility with a specific focus on luxury, lifestyle, design, fitness, and wellness media.
• Managing interviews and feature stories within the targeted sectors.
• Handling media relations including press coverage, news development, and managing contracts and relationships with national and international media.
• Cultivating strategic media partnerships and initiatives within the areas of interest.

About You

• Master’s Degree or similar in Communications, Marketing or related field
• 8+ years of experience in Media Relations (preferably Corporate Media Relations within an international background)
• Experience in working with journalists at key outlets across print, broadcast and online channels
• Excellent journalistic/writing skills and ability to create strategic content (case studies, award submissions, etc.) with speed
• Wellness oriented
• Fluency in English (additional languages are a plus).
• Strong knowledge of Technogym’s products.
• Exceptional interpersonal and communication skills.
• Experience in managing media relations and press coverage.
• A deep understanding of the luxury, lifestyle, design, fitness, and wellness industries.

Passion for Sports, Enthusiasm, Humility, Pro-activity, and Ethics complete the desired profile
Technogym is an Equal Opportunities Employer
Technogym is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.
Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!

Please refer the Job description for details