Senior Paid Media Executive

at  Arne Clo Ltd

ARNE is a direct to consumer, apparel and footwear brand/retailer based in Birchwood Park near Warrington, UK. We design and develop our products in the UK, manufacture in the near & far east and then ship directly to our customers, with ARNECLO.com ecommerce store as our only sales channel.
We have ambitious objectives over the next decade with the team believing all targets are achievable through new product category launches in shoes and womenswear alongside the creation of paid media, CRM activity and further international growth to amplify the great product / brand assets we have already created.
Reporting to our Head of Performance Marketing, you will be responsible for managing our marketing channels (paid search and social) to an agreed cost of sale, with a focus on driving efficient traffic to acquire new customers which successfully contributes to sales performance. If you want to join us on our exciting journey please apply today!

REQUIREMENTS

• Manage all paid media campaigns and ensure that they are fully optimised in order to achieve KPIs within an agreed budget.
• Thoroughly analyse all performance data in order to report, review and identify opportunities moving forward.
• Maintain an up-to-date knowledge of the latest industry trends and changes.
• Work closely with the creative and design teams to incorporate best practice in paid media campaigns.
• Support the wider Paid Team with workload to ensure there is a complete cover of work across the Team at all times.
• Work alongside our Paid Media Lead to support and coach junior members of the Team in all thing’s performance related.
• Conduct ongoing testing and closely monitor all spend management, creative and targeting whilst evaluating all accounts.
• Execute paid media / traffic driving tactics and deliver best practice in paid social, paid search, re-targeting, display, ATL and other emerging channels that unlock our objectives.
• Propose, agree and review strategy on an on-going / periodic basis.
• Work closely with the wider eCommerce and Product teams to agree call to action / tactics and trading plan that optimises acquisition and retention.
• Any other ad hoc duties as required.

ESSENTIAL EXPERIENCE AND SKILLS

• Previous paid media experience.
• Strong analytical skills with an ability to draw insights from large data sets.
• Experience of managing ‘call to action’ retail marketing activity within eCommerce, particularly direct response channels.
• Working knowledge of Meta and Google’s advertising platforms and associated tools.
• Keen interested in burgeoning platforms (TikTok, Snap etc).

Please refer the Job description for details