Senior Paid Media Manager - Music Festivals and Events

at  Caramel Talent

OVERVIEW:

A one-off opportunity for a Senior Paid Media Manager to lead the Paid Media team at an events and festival accelerator agency focused on connecting audiences and driving ticket sales for some of the most well-loved music events and international brands. The agency is a forward-thinking creative-first performance marketing and events agency with clients across the world.

REQUIREMENTS:

• 3+ years of experience in paid media buying, strategy, and budget management.
• Proven success in running paid media campaigns, ideally within the music, events, or entertainment sectors.
• Expertise in managing large-scale paid media campaigns across Facebook, Instagram, Google Ads, and other platforms.
• Proficiency in third-party data tools such as Supermetrics for Google Sheets or Data Studio.
• Experience managing campaign budgets, including large client spend (up to six figures per month).
• Strong understanding of campaign targeting, remarketing, and cross-channel attribution.
• Proven client-facing experience, including client presentations and managing client expectations.
• Experience managing a team member.
• Bonus: Passion for music, festivals, and events.
  Location: Hybrid, London, based with 2-3 days in office.
  Salary: Up to £45000 per annum

ROLE:

Reporting directly to the Head of Paid Media, we are seeking a passionate and highly experienced professional with at least 5 years of experience in paid media buying, strategy, analysis, and budget management. You will be responsible for creating and delivering world-class paid media campaigns to help our client base and internal festivals & events grow and exceed their ticket sales targets.
You will manage a Paid Media Executive and work closely with Festival Marketing Managers and Designers. Your role includes strategy, implementation, optimisation, reporting, and managing client relationships on each paid media campaign. You will also work across a mixture of external clients and internal projects with the in-house team.