Senior Paid Media Manager – Social and Search

at  Incubeta

OVERVIEW OF JOB DESCRIPTION

We are seeking a highly motivated and experienced Senior Paid Media Manager to lead and execute paid media strategies across social and search channels. You will be a key player in driving our clients’ online success by maximizing their return on investment (ROI) and achieving their business objectives. This role requires a deep understanding of the paid media landscape, strong analytical skills, and a proven track record of managing successful campaigns. You will be reporting directly to the head of Paid Media.

• Strategic Campaign Setup: Conduct thorough research and implement strategies based on the guidance from country consultants and client goals.
• Collaboration: Work closely with internal and external consultants, account managers, and clients to craft and execute media buying strategies.
• Seamless Integration: Partner with the CM (Campaign Manager) team to ensure integration across the full GMP (Google Marketing Platform) stack for relevant clients.
• Technical Troubleshooting: Identify and resolve issues within the Campaign Manager platform, offering actionable solutions.
• Cross-Platform Execution: Manage and execute campaigns across DSP platforms for desktop, mobile, and video, ensuring high-quality results.
• Campaign Performance Analysis: Regularly assess campaign performance, offering optimization recommendations to ensure success.
• Performance Monitoring: Continually review revenue, performance, and pacing metrics, ensuring campaigns meet established KPIs and revenue targets.
• Holistic Data Analysis: Interpret campaign data across programmatic and other digital channels, providing clients with comprehensive performance overviews.
• Cross-Channel Insights: Analyze how different digital channels (e.g., paid search, display, social) interact and influence overall campaign outcomes.
• Proactive Growth: Continuously identify and pursue new opportunities within the programmatic advertising space.
• Accurate Reporting: Ensure all media costs and revenues are accurately reported on a monthly basis.
• Administrative Efficiency: Maintain up-to-date and precise campaign records, budgets, and media buying documentation.
• Self-Development: Proactively pursue ongoing professional development, continually advancing knowledge in digital media and marketing trends.