Senior Paid Media Specialist

at  Scaledon

ABOUT YOU

You are looking for a full-time remote position and are excited about working with a high growth global team, energetically and efficiently managing advertising campaigns, tracking, and reporting across multiple platforms.
Working closely with the Manager of Media, you are quick to pick up PPC patterns and patient enough to A/B test for the long-term results. You are detail-oriented, logical, and endlessly curious about the future of Paid Search.

ABOUT US

ScaledOn’s mission is to support the dreams, aspirations, and growth of our clients via e-commerce marketing. It is our opportunity to do great work as a team that helps their business grow profitably. We take shared risks for shared rewards so that we are always in sync with our clients.
We are a 100% remote/work-from-home company offering location flexibility in a global team-oriented environment.

RESPONSIBILITIES

Manage the daily operations of the media department, overseeing client marketing campaigns across platforms like Google Ads, Bing, Facebook, Instagram, and TikTok. Key responsibilities include:

• Strategy Development: Create and execute paid media strategies to maximize ROI.
• Campaign Management: Control budgets, monitor keyword bids, optimize placements, and track key metrics (e.g., impression share, quality score).
• Performance Tracking: Utilize data-driven decision-making and testing techniques (e.g., A/B testing) to improve results and identify growth opportunities.
• Client Engagement: Attend meetings, provide updates, deliver ad-hoc and monthly reports, and exceed client expectations with actionable insights and issue resolution.
• Competitor Analysis: Monitor market trends and competitor activity to inform campaign adjustments.
• Email Marketing: Develop and execute campaigns, collaborating with designers, segmenting audiences, and analyzing performance.
• Process Improvement: Streamline workflows using tools like Asana and Notion to ensure efficiency.
• New Client Onboarding: Participate in media sales, acquire new clients, and develop tailored strategies for their success.

WHAT YOU’LL BRING TO THE ROLE

• 4+ years of experience managing paid media campaigns, ideally in an agency setting.
• Skilled in Google Ads, Meta Ads (search and shopping campaigns), with Bing and TikTok Ads as a plus.
• Expertise in Google Analytics, Google Tag Manager, and email marketing tools (e.g., Mailchimp, Klaviyo).
• Skilled in keyword research, bid management, competitor analysis, and data-led A/B testing.
• Strong ability to explain account performance clearly to clients and internal teams.
• Up-to-date certifications in Google Analytics, Google Ads, Meta Ads, and Microsoft Advertising.
• Analytical and KPI-driven, with a structured approach to building scalable campaigns.
• Experience managing multiple PPC accounts across diverse business verticals is advantageous.
• Knowledge of broader digital marketing channels (ie. SEO and social media) & their interaction with PPC.
• Strong time management skills, with the ability to prioritize deadlines and communicate effectively.
• A fast learner who adapts to the evolving digital landscape and embraces growth opportunities.
• Self-motivated, organized, and capable of working independently in a remote environment.
• Familiarity with using AI for campaign optimization and strategy is a plus.