Senior Performance Marketing Analyst

at  MOO

The Pricing & Commercial Performance team exists to support all commercial areas of the business including customer acquisition, CRM, brand marketing and pricing. We are here to help these teams make the best of use of available data to realise growth opportunities and leverage efficiencies to help MOO thrive. Your expertise will be crucial in helping to drive revenue growth, with a primary focus on optimising marketing performance.
Working closely with the Growth Marketing team, you will play a pivotal role in shaping global strategy, particularly with an emphasis on North America. Your responsibilities will include developing data-driven recommendations for marketing and media mix, ensuring that the right budget levels are allocated across markets, and identifying opportunities for optimisation both within individual channels and across the entire marketing ecosystem. By providing actionable insights, you will maximise campaign performance and make a measurable impact on business outcomes.
In addition to ensuring budget efficiency, you will be a key driver in identifying new growth opportunities and influencing the future direction of MOO’s global marketing programs. This role will be critical as we navigate a year of transformation in 2025, with new products to launch and an ambition to significantly evolve our media mix towards more mid and upper funnel activities and channels.

• Marketing Analytics Expertise: Leverage experience in marketing analytics or performance marketing across a broad range of channels. Experience in B2B marketing strategies and lifecycle analysis is a plus
• Strategic Insights & Optimisation: Analyse marketing strategies across multiple channels, identifying areas for improvement and optimisation. You will use data-driven insights to support business growth
• Influence & Cross-Functional Collaboration: Act as a trusted advisor to peers and senior marketing leaders, using clear, effective communication to recommend new strategies and influence decision-making. Thrive in a cross-functional team setting, working closely with stakeholders from different departments to drive joint outcomes and meet business objectives
• Data-Driven Mindset: Maintain a curiosity for data, constantly asking “why” as well as “what,” with a results-oriented approach that drives continuous improvement
• Visualisation & Documentation: Champion effective data visualisation, ensuring that insights are easy to understand and actionable, while documenting processes for future reference
• Advanced Attribution Knowledge: Possess a deep understanding of marketing attribution models, including familiarity with multivariate channel and econometric modelling. You believe last-touch attribution is a thing of the past and you help us evolve our thinking and understanding
• Growth & Innovation: Unlock new opportunities for growth by discovering insights, automating processes, and leveraging predictive models. Use customer data and trends to inform marketing decisions and fuel business growth