Senior Performance Marketing Manager

at  7Shifts

7shifts is an all-in-one team management software platform designed for the restaurant industry. We’re used by 1 in 10 restaurant workers and over 50,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a long-term vision of elevating what restaurant teams can achieve together.
As the Senior Performance Marketing Manager at 7shifts, you’ll build, manage, and optimize paid media campaigns across online and offline channels, leveraging your expertise to drive demand and generate efficient revenue. Reporting to the Sr. Manager, Integrated Marketing, you’ll get to unleash your creativity, managing a multi-million dollar budget to drive experimentation across our inbound funnel, helping attract qualified traffic and leads. Collaborating with cross-functional teams, you’ll develop campaigns tailored to our target audience and aligned with business goals, all while keeping a finger on the pulse to ensure our strategies are always on the cutting edge of marketing and technology.
We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply.

Engineer and implement data-driven performance marketing plans to achieve strategic business objectives and KPIs set by Revenue Marketing
Oversee the planning, execution, and optimization of digital marketing campaigns across various channels including paid search, display advertising, paid social, programmatic, OOH, and more
Prepare, monitor, and analyze campaign performance, providing insights and recommendations for continuous improvement to enhance lead volume and revenue efficiency metrics
Manage and allocate the digital marketing budget effectively to maximize ROI
Work cross-functionally with Content, Design, Sales, Product, and external partners to ensure cohesive and effective marketing efforts
Implement and manage A/B testing and other optimization methodologies to continuously improve campaign performance
Utilize and manage various digital marketing tools (e.g., Google Analytics 4, Google Ads Editor, Meta Ads, LinkedIn Campaign Manager) to enhance campaign effectiveness and efficiency