Senior Performance Strategist, Paid Media - Enterprise Dealer Groups

at  Purecars

WHO IS PURECARS?

As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.
We are a certified digital provider for 18 OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.
We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.

JOB SUMMARY - SENIOR PERFORMANCE STRATEGIST, PAID MEDIA - ENTERPRISE DEALER GROUPS

The Performance Strategist, Paid Media will manage, analyze, and update automotive-related paid search, social, and programmatic marketing campaigns utilizing Google Ads, Microsoft Ads, Meta, DV360, Amazon and PureCars’ technology to drive revenue for our Automotive clients around the US and Canada. You will get to partner with both client-facing Account Managers and our clients to ensure strategic ad optimization initiatives are met while providing insights into improvements that can be made with their campaigns.

REQUIRED SKILLS/ABILITIES:

• We want people who are driven, proactive and innovative to help us delight customers
• Experience with ad management software such as Kenshoo, Marin, Acquisio, or similar is highly preferred. We use tech similar to these so the general concepts transfer
• Analytical and critical thinking skills are a must. You will be tasked with using analytics tools and internal data to present performance findings to internal teams
• You must be detail-oriented with the ability to work with multiple data sets in Excel or Google Sheets in order to provide performance findings and actionable insights across paid media platforms. Pivot tables and V-look-ups are a major plus.
• Ability to manage multiple simultaneous projects while diligently prioritizing in the best interest of our clients and OEMs.

• Collaborate across paid media teams during their respective higher workload times to help support paid search, paid social, and paid programmatic teams
• Create and manage paid media campaigns based on automotive dealership, OEM, and marketing agency goals and continually identify opportunities to make measurable optimizations towards dealer goals
• Monitor and optimize for KPIs including but not limited to impression share, CTR, CPA, CPC, and pacing
• Monitor the marketplace, competitive landscape, industry trends, and third-party data sources to constantly identify and implement new marketing opportunities
• Analyze paid media performance and pacing reports to provide impactful optimization insights and strategies with client facing teams to share with clients
• Create and maintain paid media team best practices and documentation
• Help to cross-train existing siloed paid media strategists that currently only operate within search, social, or programmatic to create a more well rounded paid media team