Senior Planner Buyer

at  EssenceMediaCom

Senior Planner Buyer, EY & Nestle, London
EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.
Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
As part of WPP, the world’s largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.
EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, and Uber.
Find out more at www.essencemediacom.com. Alternatively, follow us on LinkedIn, Twitter, Instagram, or Facebook.
Reports to: The Planner/Buyer will report into the Digital Manager on the EY account

KNOWLEDGE MANAGEMENT

Take accountability for sharing key information across the team and with other teams as appropriate.
Ensure relevant business knowledge is deployed, shared, and retained within the team and shared across the wider function where relevant.

THE ROLE

The successful candidate will use their foundational digital skills to support in the creation, technical set-up and execution of Digital campaigns. They will continue to advance their learning of the client / agency environment of account servicing and quality control to meet target key performance indicators in campaign delivery. They will keep abreast of industry trends and conditions that may impact performance, devising new ideas to refine and improve campaign strategies in consultation with their line manager. This role is focused on media planning and buying, execution and reporting. The role will be working on EY (Ernst & Young) & Nestle across their global brand and service line multi market campaigns.
The primary role function of the Planner/buyer is to ensure that an effective service is delivered to the client. This will include contributing towards the strategic direction of client campaigns, coordinating internal teams, planning, and buying media activity and optimising and analysing campaigns to inform future activity.
The main channels of activity for these clients will include (but will not be limited to) digital display and digital partnerships, plus coordinating with our social team. The candidate will be responsible for the planning buying and delivery of direct buys and partnerships only, with a briefing role across other specialists.