Senior PPC Specialist

at  Odds Scanner

YOUR MISSION

Odds Scanner is looking for a Senior Paid Media (PPC) to join our team in Malta.
If you are looking for an opportunity to grow in a fast-paced environment where you will be involved in a lot of different projects and campaigns, this is the right place for you.
In this role, you will be responsible for planning and executing campaigns across paid digital marketing channels (especially Paid Social channels, Programmatic, YouTube, Native and PPC), as well as daily optimization of paid campaigns to reach the country KPIs and targets and to develop forecasts and strategies to optimize the competitive position and increase performance across the paid digital marketing channels.
We are looking for someone who can proactively identify and action on channel optimization and growth opportunities and deliver accelerated growth at an efficient ROAS.
You will also work with the relevant stakeholders (including external agencies) to produce creative briefs for the creative & content team in order to produce good quality ads that are innovative and optimize performance.

REQUIREMENTS

• At least 4 years of experience in a similar role
• Advanced Excel proficiency
• Knowledge of digital media and Google Analytics (GA4, 360)
• Understanding of direct buying models (CPC, CPM, CPA)
• Familiarity with performance metrics (ROI, ROAS, CPA, Conversion Rate, Average Order Value, CAC, LTV, MRR)
• Knowledge of performance metrics like Cohort Retentions, Lost Rank, Lost Budget, Abs. Top, Top, Click Share
• Experience in extracting and analyzing customer CRM data
• Managed over 100,000 Euros in simultaneous paid media

ABOUT US

Odds Scanner Group is a media and technology startup based in Malta, active in various European and Latin American markets within the sports and gambling industries. Our brands, including Odds Scanner, Sambafoot and Mega Chute, lead the way in delivering high-performance conversion funnels and engaging sports content. We have a diverse and international team with members working from Malta, Portugal, Brazil, and beyond.

• Mastery of paid media platforms including Google Ads, Bing Ads and emerging channels in the market.
• Proficiency in complementary platforms such as Google Tag Manager and Google Analytics (including GA4).
• Engage in planning, implementation, analysis, and optimization of online media campaigns.
• Conduct tasks such as projections, campaign setup, monitoring key performance indicators, and data-driven decision-making.
• Continuously analyse data to identify new opportunities for maximising campaign results.