Senior Product Analyst

at  carwow

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.
What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

THE ROLE

Product Analysts at Carwow are an integral part of every Product Squad, ensuring Product decisions are led with evidence. Our ability to inform the direction of our Product is something we are very passionate about. Shown by our 2024 nomination for the Experimentation Awards, we also take our tools and capabilities very seriously.
As we expand our Marketing & Product Analytics team, we’re looking for a Senior Product Analyst who will help us enable more areas of our Product. If you want to make your mark within a fast-moving industry, this is definitely the role for you!
In your role, you’ll leverage your analytical expertise to identify opportunities whereby we can deliver new products, and improve the quality of existing products and the overall customer experience - ultimately driving exponential growth, and innovation in an industry evolution that you’ll be a part of shaping.

WHAT YOU’LL DO

We collect huge amounts of data from our product, and you will be empowered to apply your analytical expertise to perform tasks varying from understanding all aspects of the customer journey in our product, to designing and analysing our product tests, researching product development, and all the whole working closely with product managers, designers, and researchers.

Specific responsibilities include:

• Analyse our customer’s user behaviour and our product performance to generate actionable insights that can inform product team direction.
• Work in a fully embedded fashion within our product teams to influence/challenge decisions through data-informed recommendations when analysing product changes and identifying new opportunities.
• Design and analyse AB tests turning key results into actionable insights.
• Democratise insight across the product function and the wider business, sharing learnings and celebrating our successes.
• Maintain and develop excellence in product analytics tools such as our experimentation platform and Amplitude.
• Supporting the wider Analytics and Data Science community here at Carwow, with knowledge shares and peer learning.

Join us in shaping the future of product analytics and driving transformative growth at Carwow.