Senior Product Manager, Campaign Activation

at  McDonalds Corporation

Company Description
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald’s means thinking big and preparing for a career that can have influence around the world.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters. Located in the booming West Loop of downtown Chicago, it’s set up to be a global hub that cultivates collaboration:

• Take a class at Hamburger University
• Sample future items in our Test Kitchen
• Utilize the latest technology to connect with your team around the globe

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone.
Job Description
We are moving fast and are adding to our best-in-class team. Joining McDonald’s means thinking big every day and preparing for a career that can have an impact around the world. We are customer obsessed, committed to being leaders, and believe we are better when we work together.
McDonald’s has long been an industry leader, innovating to deliver improvements in the experience for our customers and restaurant teams. In recent years, digital platforms have become an increasingly critical part of delivering phenomenal customer and crew experience. We have invested to build assets and capabilities that will take advantage of this growing consumer interest in digital, including upgrades to the mobile app, as well as installation of self-order kiosks, and digital menu boards.
As a Product Manager, you will be responsible for leading the roadmap and backlog for global market campaign activation. You will work closely with cross-functional teams, including engineering, design, marketing strategy, and operations, to drive product innovation and achieve business goals. You will be the champion of the global marketing teams, translating their needs and feedback into product requirements and driving customer-centric product development. The ideal candidate is a customer-obsessed product innovator who can lead and inspire cross-functional teams to deliver exceptional products that marketers love and that win for the business.

Key Responsibilities

• Develop and implement the roadmap and backlog for market campaign activation, aligning with overall business goals and market trends. Define the direction, and communicate it to cross-functional teams, executives, and partners.
• Collaborate with stakeholders to execute experiences that align with the global personalization strategy.
• Drive end-to-end product development, including conducting market research, defining customer requirements, crafting product specifications, and working with engineering and design partners to develop and launch new products and features.
• Work closely with vendors and internal partners, including solutioning, development and production support.
• Stay up to date with industry trends and technologies to advise product strategy and ensure the product portfolio remains competitive.
• Facilitate release planning, weekly demos with stakeholders, and other Agile practices and ceremonies.
• Collaborate with cross-functional teams and global markets including engineering, design, marketing, operations, and customer support, to ensure smooth execution of product initiatives. Develop a collaborative environment and build strong relationships with team members to align product goals and achieve business objectives.
• Deeply understand global marketer needs, difficulties, and behaviors through research, user feedback, and market analysis. Use insights to advise product decisions and prioritize product backlog items.

Qualifications
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Experience in one or more of the following: martech, CRM, Digital Marketing execution via campaign management tools

• Capable of finding product solutions that marketers and customers love, in a business that has complex operational and service delivery considerations.
• Confident working in a fast-moving environment, with a willingness to make quick decisions based on continuous prioritization and evolving customer needs.
• Proven track record of successfully launching and handling products throughout their lifecycle.
• Excellent communication and presentation skills, with the ability to optimally communicate sophisticated concepts to both technical and non-technical audiences.

Requirements

• Bachelor’s degree or equivalent work experience
• Minimum of 5 years of experience in product management
• Strong leadership skills, with the ability to influence and collaborate with cross-functional teams
• Proven experience in an agile product management role
• Proven experience leading cross-functional teams and projects
• Experience executing digital marketing campaigns utilizing enterprise level campaign management tools. (Salesforce or Adobe Campaign)
• Experience using Braze a plus

Additional Information
McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment

• Develop and implement the roadmap and backlog for market campaign activation, aligning with overall business goals and market trends. Define the direction, and communicate it to cross-functional teams, executives, and partners.
• Collaborate with stakeholders to execute experiences that align with the global personalization strategy.
• Drive end-to-end product development, including conducting market research, defining customer requirements, crafting product specifications, and working with engineering and design partners to develop and launch new products and features.
• Work closely with vendors and internal partners, including solutioning, development and production support.
• Stay up to date with industry trends and technologies to advise product strategy and ensure the product portfolio remains competitive.
• Facilitate release planning, weekly demos with stakeholders, and other Agile practices and ceremonies.
• Collaborate with cross-functional teams and global markets including engineering, design, marketing, operations, and customer support, to ensure smooth execution of product initiatives. Develop a collaborative environment and build strong relationships with team members to align product goals and achieve business objectives.
• Deeply understand global marketer needs, difficulties, and behaviors through research, user feedback, and market analysis. Use insights to advise product decisions and prioritize product backlog items