Senior Product Manager

at  Clarins

Date: 30 Aug 2024
Location: London, GB, W1G 9DN
Company: CLARINS
Senior Product Manager, London - Hybrid

THE ROLE:

Responsible for Clarins Skin Care, the brand’s largest category, as well as Body Care and Aroma categories. Work closely with all members of the Marketing team to create the optimal conditions to support continued growth in these categories. Explore new ideas and suggest innovative solutions, proactively planning, executing, and developing various brand launches/focuses, and activities across all our retailers.

WHAT YOU’LL DO:

• Serve as the UK authority for the UK skin care market with local and Global Marketing Teams.
• Collaborate with the Marketing Director and Head of Brand Marketing to create & implement profitable National Activity Plans, including launches from Paris and UK-led initiatives. Ensure regular commercial analysis with P&Ls and budget reviews.
• Working closely with the Head of Brand Marketing on ad-hoc cross-category projects.
• Collaborate with Paris head office teams, reviewing and understanding marketing files received, liaising with development teams on new product related copy and theme names. Provide analysis of launch/activity performance, completing and submitting feedback documents to Paris.
• Plan the allocation of products and sales support materials on Sales Plans.
• Collaborate with various departments (Training Team/ Sales Force/Merchandising) and lead the cross-functional project team to plan consumer-focused, consistent 360 campaigns.
• Utilise your expertise in the category and the UK market to identify communication opportunities for new launches and driving the existing product catalogue, then liaise with Global Teams to get the necessary information/evidence.
• Identify launch/product messaging hierarchies that resonate with the UK market, create product information sheets and cascade them to all relevant teams.
• Work closely with external media agency and digital team to brief, plan and execute innovative and impactful campaigns for key launches. Managing significant media budgets circa £5m per financial year.
• Work with Clearcast and the Global Regulatory Team to create approved TVC scripts involving complex skin care claims. Write copy for TVC scripts to ensure that the creative is impactful, relevant and within Clearcast guidelines.
• Lead content creation across all paid media channels, ensuring that all assets focus on key communication messages and reflect the individual channels/audiences. Liaise with Creative Agency and Digital Team to create a full suite of assets for each media campaign.
• Provide information to complete retailer and sales force presentations and relevant support material (A4 Sheets/Sales Presenters). Present all major activities to the sales team and to the retail customers at the most senior level at Clarins Company Meetings and Retailer Strategy Meetings.
• Lead price increase projects across all categories, set timelines, and work with the wider brand team to gather the necessary data.
• Design (including copy-writing) locally produced POS material and manage the print buying process.
• Provide in-depth analysis of Circana data for Clarins and the wider market. Attend regular store and field visits, complete monthly reports and provide data on Clarins, competitor activity and media activity in collaboration with Circana insights.
• Liaise with Supply Chain Teams to forecast new products, sales support materials and on-going forecasts. Conduct pricing analysis against competitors and ensure any changes to the range are managed and communicated to the wider business when relevant.
• Manage the budget of sales support material for the National Activity Plan, overseeing cross-category lines, including production and uniform budgets.
• Empower, inspire and motivate the Assistant Product Manager, fostering an environment for creative thinking. Coach on new ways of working with a focus on both managing the immediate business issues and contributing to guiding and implementing future development.
• Oversee and collaborate on Men’s activity as part of the overall skin care category. Ensure cross-selling of relevant products and maintain consistent brand messaging.
• Provide skincare insights to the team working on Christmas set forecasting and skin care set messaging.