Senior Product Manager, CRO

at  Blinkist

Blinkist connects people with powerful ideas from leading authors and experts to broaden perspectives, gain knowledge, and spark understanding in all areas of their life, both personal and professional.
Used by over 28 million people worldwide, Blinkist distills the key ideas from the most relevant, impactful books and podcasts. These can be read or listened to in 15-minute summaries, that we call Blinks.
Together with Go1, our parent brand, who gives organizations and their employees access to the largest curated e-learning library on the planet, we’re on a mission to reach one billion learners as we unlock positive potential through a love of learning. ✨

WHAT YOU NEED TO HAVE

• 4+ years of experience in growth-related disciplines with a proven track record of delivering outcomes (hands-on, rolling up your sleeves)
• Experience as a product manager or in a CRO/Growth role
• Deep knowledge of, or experience in, digital marketing
• A belief in “strong opinions weakly held”, and comfortable debating ideas with stakeholders (we aim to be low ego seeking the best result)
• Ability to identify strong opportunities and consider hypotheses. Experienced in identifying the actions and initiatives that will make a real impact, even if that means ambiguity and calculated risks.
• Experience with testing tools such as PostHog is a nice to have
• Fantastic communication skills and fluent in English

APPLY NOW

If we’ve captured your interest and you want to take part in changing the world through the power of ideas – apply now and tell us what got you excited about this opportunity.
We look forward to hearing from you! ️
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. If you think you have what it takes, even if you don’t meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.
Information on how we process your personal data can be found in our Privacy Policy: Blinkist Privacy Policy (English) / Blinkist Privacy Policy (German

ABOUT THE ROLE

With the ambition to reach one billion learners, our Conversion Rate Optimisation function serves to better match the expectations of our users with the experience they’re met with. Through testing, benchmarking and innovation you’ll optimise our platform’s performance and improve the overall UX. You’ll support the growth goals of the business by leveraging your expertise to drive CRO initiatives cross-functionally.
Check out the hiring process for this role here: https://jobs.blinkist.com/s7w

WHAT YOU’LL DO

• Lead the ideation, planning, and execution of CRO strategies aimed at increasing CVR and Revenue Per User across both our website and apps
• Work with data teams to evaluate current user journeys, identify areas for improvement and help create reports on progress
• Together with designers, create higher converting pages and flows, with a focus on web and app
• Collaborate and direct engineering teams to execute initiatives, and effectively prioritise to maximise output
• Be a strong partner to the performance marketing team in facilitating their growth, understanding and removing key conversion barriers across the marketing funnel
• Be the most knowledgeable person in the company when it comes to our competitor’s flows, and conversion best practice
• Regularly report on CRO progress plus results, create and own roadmaps/quarterly plans