Senior Product Manager - Growth

at  Karbon

ABOUT KARBON

Karbon is the global leader in practice management software for growth-minded accounting firms. We provide an award-winning, highly collaborative cloud platform that streamlines work and communication, enabling the average accounting firm using Karbon to save 16 hours per week, per employee.
We have customers in 34 countries and have grown into a globally distributed team, with our people based throughout the US, Australia, New Zealand, Canada, the United Kingdom, and the Philippines. We are well-funded, ranked #1 on G2, have a fantastic team culture built on our values, are growing rapidly, and making a global impact.
Senior Product Manager - Growth is responsible for product initiatives to grow user adoption, customer acquisition and retention. You will work in a small, agile team and work closely with our Product, Marketing, Sales, Customers and Finance teams to make the product the primary driver of customer acquisition, retention, and expansion. Your goal is to empower users to discover, adopt, and derive value from our product.

Overview of Key Responsibilities

• Develop and lead a product-led-growth strategy that will drive customer acquisition, retention and expansion
• Drive and coordinate a product roadmap that will ensure the PLG strategy comes to life and achieves its objectives
• Lead initiatives to deliver a fully automated onboarding experience, and continually optimize and improve to ensure new customers experience immediate value from Karbon
• Own and optimize the self service subscription flow to drive initial sign ups and expansion
• Focus on specific problems, form a hypothesis and run experiments until our metrics are met, including growth experimentation, A/B and multivariate tests, and funnel analysis
• Analyze data to understand user behavior and identify success metrics, including north metrics so we are better able to predict and accelerate customer conversion
• Championing the development of growth loops to drive our land and expand strategy in multi team firms
• Measuring conversion through the trial sign-up flow and removing unnecessary friction
• Partner with Marketing to improve and optimize new customer sign ups, and the hand-off from marketing site to product, with the goal of improving win rates and sales cycle velocity
• Collaborate with cross functional stakeholders across the consideration, acquisition and retention stages of the customer lifecycle.
• Work with Product Management team to champion PLG initiatives into their roadmaps
• Maintain intelligence on our customers, competition, the industry, and PLG trends, and use this to drive strategy and share insights cross-functionally
• Establish and maintain good working relationships both within the Product team and the wider organization

SKILLS AND QUALIFICATIONS

• 5+ years experience in a Product Management role delivering high quality solutions.
• Experience driving Growth initiatives
• Ability to collaborate cross-functionally
• Deep understanding of metrics, market segmentation, and analytics
• Experience designing and implementing A/B and multivariate tests
• Hands-on experience with a range of tools and channels
• Entrepreneurial mindset and passionate about building great products that meet our customer’s needs
• Experience working on SaaS and mobile apps that target businesses or consumers
• Driven to understand customer insights and champion their voice.
• Analytical skills and desire to dig into the data to understand user behaviour and success metrics.
• Be a team player who is able to establish rapport, credibility, and trust throughout the organisation at all levels
• Excellent communication skills to work in an international, multi-location team.
  This position description is intended merely as a guideline of the responsibilities involved in the position. The employee is expected to perform any other duties as reasonably required by their Manager.

WHY WORK AT KARBON?

• Gain global experience across USA, New Zealand, UK, and Canada
• 4 weeks annual leave plus 5 extra “Karbon Days” off a year
• Flexible working environment
• Work with (and learn from) an experienced, high-performing team
• Be part of a fast-growing company that firmly believes in promoting high performers from within
• A collaborative, team-oriented culture that embraces diversity, invests in development, and provides consistent feedback
• Generous parental leave
  Karbon embraces diversity and inclusion, aligning with our values as a business. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single criteria. If you’ve made it this far in the job description but your past experience doesn’t perfectly align, we do encourage you to still apply. You could still be the right person for the role!
  We recruit and reward people based on capability and performance. We don’t discriminate based on race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion, physical or cognitive ability, and other diversity dimensions that may hinder inclusion in the organization.
  Generally, if you are a good person, we want to talk to you.
  If there are any adjustments or accommodations that we can make to assist you during the recruitment process, and your journey at Karbon, contact us at people.support@karbonhq.com for a confidential discussion.

• Develop and lead a product-led-growth strategy that will drive customer acquisition, retention and expansion
• Drive and coordinate a product roadmap that will ensure the PLG strategy comes to life and achieves its objectives
• Lead initiatives to deliver a fully automated onboarding experience, and continually optimize and improve to ensure new customers experience immediate value from Karbon
• Own and optimize the self service subscription flow to drive initial sign ups and expansion
• Focus on specific problems, form a hypothesis and run experiments until our metrics are met, including growth experimentation, A/B and multivariate tests, and funnel analysis
• Analyze data to understand user behavior and identify success metrics, including north metrics so we are better able to predict and accelerate customer conversion
• Championing the development of growth loops to drive our land and expand strategy in multi team firms
• Measuring conversion through the trial sign-up flow and removing unnecessary friction
• Partner with Marketing to improve and optimize new customer sign ups, and the hand-off from marketing site to product, with the goal of improving win rates and sales cycle velocity
• Collaborate with cross functional stakeholders across the consideration, acquisition and retention stages of the customer lifecycle.
• Work with Product Management team to champion PLG initiatives into their roadmaps
• Maintain intelligence on our customers, competition, the industry, and PLG trends, and use this to drive strategy and share insights cross-functionally
• Establish and maintain good working relationships both within the Product team and the wider organizatio