Senior Product Manager

at  Leafly

SENIOR PRODUCT MANAGER

Leafly is on a mission to empower consumers, retailers, and brands in the cannabis space. Built as a strain database more than a decade ago, Leafly has grown into the world’s largest trusted resource for cannabis education and information. We help millions discover the right cannabis for them and buy it from local dispensaries, for pickup or delivery.
A career at Leafly is exciting, rewarding, and ripe with opportunities for growth. We value creative thinkers, and offer competitive salary and benefits, excellent perks, incredible work culture, and the promise that you’ll never be bored. As a company, we’ve done some pretty amazing things—but none of it is possible without the amazing people who make up our team. If you join us, you can be sure that you’ll be joining a strong, innovative, and passionate group of individuals on a mission to help the world discover cannabis.

POSITION OVERVIEW:

We are seeking a dynamic and results-driven Sr. Product Manager to join the Leafly team. As a Sr. Product Manager, you’ll be responsible for ensuring the products we build are valuable and meet users’ needs. You’ll work on a squad with Engineering and Design to ensure solutions are feasible and usable to our end consumers, retailers and brands. You’ll work cross-functionally with marketing, sales, customer support, finance, legal, and compliance to ensure products are viable to be sold and marketed. Finally, you’ll work with leadership and executives to ensure that the product team’s work is aligned with the company’s strategic goals.

QUALIFICATIONS:

• Education: Bachelor’s degree in Business, Marketing, Engineering, Design or a related field.
• Experience: 5+ years of product or program management, product marketing, business development or technology experience.
• Skills:
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Proven ability to lead cross-functional teams
• Strong understanding of UX/UI principles
• Attributes:
• Customer-focused with a passion for creating exceptional products
• Strategic thinker with the ability to translate vision into actionable plans
• Adaptable and able to thrive in a fast-paced, dynamic environment
• Results-oriented with a track record of delivering high-quality products on time

SALARY WILL BE ADJUSTED BASED ON GEOGRAPHIC LOCATION.

The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. Prior cannabis convictions are not an automatic disqualifier. We are an equal opportunity employer. Qualified applicants will be considered regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetics. A background check will be conducted after a conditional offer of employment is extended

• Product Strategy and Vision: Develop and communicate a clear product vision and strategy that aligns with the company’s goals. Conduct market research and competitive analysis to identify market opportunities and customer needs.
• Cross-functional Leadership: Work closely with engineering, design, marketing, marketing, sales, customer support, finance, legal, and compliance teams to ensure cohesive product development and launch. Serve as the central point of contact for all product-related inquiries.
• User Experience and Design: Advocate for the end user by ensuring the product is user-friendly and meets usability standards. Collaborate with design teams to create wireframes, mockups, and prototypes.
• Product Development: Work closely with Engineering to deeply understand technical constraints and partner with all stakeholders and lead on defining the right MVP scope to validate hypotheses.
• Roadmap Planning: Create and maintain a product roadmap that outlines the product development and release schedule. Prioritize features and improvements based on direct communication with customers, collaboration with internal stakeholders, market trends, and guidance from leadership.
• Customer Focus: Engage with customers to gather insights, validate product concepts, and address issues. Ensure customer feedback is incorporated into the product development cycle.
• Go-to-Market Strategy: Develop and execute go-to-market plans, including product positioning, pricing, and promotional strategies. Work with marketing teams to create compelling product messaging and campaigns.
• Performance Metrics: Establish hypotheses and success criteria for all product releases. Analyze product performance data and user feedback to inform future product improvements and regularly report on them.
• Risk Management: Identify potential risks in the product development process and develop mitigation strategies to address them.