Senior Product Marketing Manager

at  Academy to Innovate HR AIHR

Full-time · Rotterdam HQ / Amsterdam
Do you have a knack for uncovering customer needs? And the know-how to use customer insights to shape product roadmaps and marketing strategies? And more importantly, are you excited to bring enormous value to a fast-growing e-learning company? AIHR is seeking a Senior Product Marketing Manager. Join us to help build the right products and launch them to millions of global HR professionals.

WHO YOU ARE

We’re looking for an expert Product Marketer who can exemplify what great Product Marketing looks like. You are autonomous, highly motivated, customer-centric, and analytical, with high standards for product marketing as a craft. You are a strategic thinker who can guide others through ambiguity and help leadership make strategic decisions. Furthermore, you have:

• 7+ years of Product Marketing experience, ideally in e-learning, SaaS, or content-driven environments;
• A track record of working with Product and ideally Content teams to shape roadmaps and build product strategy;
• Strategic thinking, with an eye on the big picture and the ability to help the Leadership Team make important decisions;
• Analytical mindset, thinking through complex problems to find effective solutions and connect the dots from different pieces of information;
• Strong project management skills, involving the right stakeholders and proactively resolving challenges to meet the target;
• Ability to develop, validate, and refine value propositions, positioning, and key messaging;
• Experience developing go-to-market plans and managing their execution end-to-end;
• Ability to plan, launch, and execute customer research independently, with a general understanding of research methodologies and their execution;
• Strong interpersonal and communication skills, fluent in English, both written and verbal.

ROLE AND RESPONSIBILITIES

You will join our Product Marketing team as an individual contributor to take on the challenge of helping product teams build the right products for our customers and bringing them to market. You will be influential in shaping the product roadmap, bringing product teams closer to customers with continuous customer insights, defining the right go-to-market plan that is aligned with business goals and customer needs, determining sharp positioning, and enabling go-to-market teams. You will lead shaping the Product Marketing team’s priorities and building the right foundations for Product Marketing to be scalable and have a deeper impact.
You will be part of the Product department, reporting to Silvia, the Head of Product, and work cross-functionally with the Content, Marketing, Sales, Revenue Operations, and Customer Experience teams. You will work alongside our Product Marketing Manager, Joanne, and provide the company with expert knowledge in Product Marketing.

WHAT YOU WILL DO:

• Partner with Content and Product teams to influence roadmaps by bringing strong customer insights, market knowledge, and business acumen;
• Build and optimize a comprehensive go-to-market process that involves the right cross-functional teams at the right time;
• Craft clear and compelling positioning and messaging for AIHR and its products;
• Identify and lead research efforts to uncover deep customer knowledge and translate findings into strategic insights that inform decisions;
• Define go-to-market strategy and ensure its execution from beginning to end;
• Help set overall strategic direction for Product Marketing by shaping the product marketing vision and roadmap;
• Act as the key liaison between Content, Product, Marketing, Sales, and Customer Experience teams, ensuring effective communication and alignment;
• Run pilots and experiments on new products and features, gathering feedback and iterating based on customer insights and market fit.