Senior Product Marketing Manager

at  Amaze Software Inc

Amaze is the parent company to several organizations. www.amaze.co, www.spri.ng and a growing retail services business that requires a team of “experts” to help creators become the next “great brand.”
Amaze provides creator success solutions, including a merchandising platform, advanced commerce design application, and scalable managed services to help anyone sell anything, anywhere. We believe anyone can be a creator and that everyone should be empowered to tell their unique story, cultivate deeper connections with their customers, and create authentic, shoppable experiences that allow them to monetize their passion. We’re on a mission to unleash potential and make it easy to create, share, and sell products and services.
The Product Marketing team influences early stage product development and roadmaps, provides actionable insights rooted on research, defines positioning, messaging and creates go-to-market plans, to support the adoption and growth of Amaze solutions.
We are seeking an experienced full-stack Senior Product Marketing Manager to drive and manage the go-to-market launch of our future products and services. This candidate will spend a majority of their time influencing leadership on critical decisions to prepare for the launch of future products, features, and services. This role will be deeply embedded with the product team and will represent the perspective of the market and voice of the customer within product development to ensure we are making the best decisions to drive adoption, value for customers, and business growth. If you have a curious mindset, a passion for storytelling, and a knack for nailing for messaging, this role is perfect for you.

• Lead market assessment, audience definition, and sizing through quantitative analysis, qualitative feedback and represent the customer POV internally with Product Management and cross-functional teams
• Bring a point of view to the team, informing and guiding strategic decisions and tradeoffs related to product value and positioning, features, schedules, cost, pricing, and lifecycle management
• Lead the development of go-to-market plans for new products, features, and services and drive integrated efforts across cross functional teams
• Influence product teams to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and inspiring change through aligned goals and a shared vision
• Partner with marketing and sales teams to develop campaign assets and product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc. based on a solid and engaging narrative that speaks about value and transformation.
• Help develop and test monetization strategies, including subscription packages and upsell opportunities that build and sustain recurring revenue.