Senior Product Marketing Manager (f/m/d)

at  Exasol

At Exasol, we are accelerating insights from the world’s data. – we are about empowering you to make a difference. Our in-memory technology and massively parallel processing will fuel your passion for solving complex challenges.
Join our diverse, remote-first team where 30+ languages (and counting!) are spoken, and every voice is valued. We thrive on collaboration, innovation, and a shared commitment to pushing the boundaries of what is possible with data.
We are seeking a passionate and results-oriented Senior Product Marketing Manager (f/m/d) to join our growing team. You will play a critical role in driving product awareness, adoption, and growth for Exasol, collaborating closely with product, sales and marketing.

• Act as the conduit between product management, marketing and sales, ensuring full alignment across departments, using data-led insights to inform on strategy and messaging to develop and execute go-to-market strategies for new and existing products.
• Conduct in-depth market research to understand competitor offerings, customer needs, and industry trends within the SaaS, AI and data analytics landscape.
• Develop compelling product messaging tailored toward both the business and technical audiences that can be used to create a variety of marketing materials (e.g., blog posts, white papers, case studies, web copy).
• Manage product launches, including developing launch plans, creating marketing assets, and executing promotional campaigns.
• Oversee the product marketing section of the website, ensuring it is up-to-date and optimized for lead generation and conversion.
• Track competitor activity and identify opportunities for differentiation.
• Track and analyze product marketing messaging and campaign performance, using data-led insights to inform on continued strategy and messaging.
• Create sales enablement materials and presentations to equip the sales team with the knowledge and tools they need to effectively sell.
• In parallel, collect feedback from the sales teams on key objections, customer language and terminology, obstacles and successes to further refine the product pitch.