Senior Product Marketing Manager (f/m/d)

at  IONOS

SENIOR PRODUCT MARKETING MANAGER (F/M/D)

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.
Do you enjoy developing stories about great products?
Have you gained valuable experience in product marketing?
Then consider joining our Global Product Marketing Team and unveil the value of IONOS infrastructure products and services meeting high IT professionals expectations.
As a Product Marketing Manager, you will own end-to-end marketing activities for one of our most important customer segments. You will define initiatives, drive activities and aligned priorities with all internal stakeholders. You’ll work closely with key product lines for our infrastructure services, including Cloud and have high visibility with IONOS C-suite.
With ambitious growth expectations, the role offers an exciting opportunity to leverage our wide range of solutions boosted by gen-AI and supporting bringing LLM benefits to everyone around the globe.
If you believe you’d know how to engage with web designers, developers, data scientists and every IT professional, we can’t wait further to our next exchange.

Tasks

• Develop and initiate Go-to-Market for new Product launch in coordination with Sales, Website Management, Communications and Product Management.
• Develop content-based stories and work with various owned and paid channel teams to activate these stories.
• Manage marketing activities with a project management mindset.
• Optimize activities at each stage of the marketing funnel thanks to close performance monitoring.
• Monitor actively competitors, technical topics, and engage with web pro communities to develop concepts that create awareness, consideration and purchase for our solutions.

Qualifications

• A degree such as in Business, Economics, Marketing completed by one or two experiences in Marketing or Product Management.
• As someone with at least five years of product marketing experience, preferably from a SaaS company, you should be able to develop “engineered” product messages that contribute to successful go-to-market (GTM) plans.
• A passion for driving content generation in a customer-centric manner.
• A genuine interest for technical and internet-based products.
• Curiosity, willingness to grow by learning, sensitivity to cultural mix, hands on mentality and accuracy when executing tasks.
• You confidently express yourself in English, and you are at least at C1 level in either German, Spanish or French.

Benefits

• Hybrid working model with home office option.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

Job info
Location: Karlsruhe
Type: Full-time
Category: (Online-) Marketing
Work experience: Professionals
Reference ID: 379
About IONOS
IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a ’one-stop shop’ for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.
We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.

• Develop and initiate Go-to-Market for new Product launch in coordination with Sales, Website Management, Communications and Product Management.
• Develop content-based stories and work with various owned and paid channel teams to activate these stories.
• Manage marketing activities with a project management mindset.
• Optimize activities at each stage of the marketing funnel thanks to close performance monitoring.
• Monitor actively competitors, technical topics, and engage with web pro communities to develop concepts that create awareness, consideration and purchase for our solutions