Senior Product Marketing Manager

at  Global Relay

WHO WE ARE:

For over 20 years, Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving, surveillance, eDiscovery, and analytics solutions. We securely capture and preserve the communications data of the world’s most highly regulated firms, giving them greater visibility and control over their information and ensuring compliance with stringent regulations.
Though we offer competitive compensation and benefits and all the other perks one would expect from an established company, we are not your typical technology company. Global Relay is a career-building company. A place for big ideas. New challenges. Groundbreaking innovation. It’s a place where you can genuinely make an impact – and be recognized for it.
We believe great businesses thrive on diversity, inclusion, and the contributions of all employees. To that end, we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other, completely free of barriers.
We encourage you to apply if your qualifications and experience are a good fit for any of our openings.

YOUR ROLE:

The Senior Product Marketing Manager is an experienced B2B Product Marketing Manager with a focus on financial services. As a Senior Product Marketing Manager, you will be responsible for developing and executing strategic marketing plans to drive the adoption and success of our products and solutions. This role requires a deep understanding of the financial services industry (compliance regulations experience would be a plus), the ability to effectively communicate complex concepts to both technical and non-technical audiences, and excellent writing skills – this is a must!

YOUR RESPONSIBILITIES:

• Strategic Planning: Develop and implement comprehensive marketing strategies aligned with business goals to enhance brand positioning, product adoption and market share.
• Product Positioning and Messaging: Craft compelling product positioning and messaging that resonates with our customers, differentiates our products from competitors, and effectively communicates value propositions.
• Go-to-Market Strategy: Collaborate with cross-functional teams, including product, sales, marketing, and other teams, to develop and execute go-to-market strategies for new product launches and feature releases. Create marketing plans, campaigns, and sales enablement materials to support product launches ensuring effective positioning, messaging, and marketing strategies tailored to the respective audiences.
• Sales Enablement: Develop sales enablement tools and resources, such as brochures, datasheets, presentations, website content, sales guides, battlecards, and FAQs, to empower the sales team to effectively position and sell our solutions.
• Customer Success: Collaborate with the customer success team to gather customer feedback, success stories, and testimonials. Leverage customer insights to Implemented customer-centric approaches, ensuring customer satisfaction, retention, and advocacy through targeted communication and relationship-building initiatives.
• Collaboration: Guide the marketing team on the go-to-market strategy and collaborate with cross-functional teams, including Sales, Product Development, and Customer Success, to ensure cohesive and alignment across the organization.
• Metrics and Reporting: Define key performance indicators (KPI’s) and track marketing campaign effectiveness, product adoption, and customer satisfaction. Provide regular reports and insights to the management team.
• Market Research and Analysis: Conduct market research to identify trends, competitive landscape, customer needs, and opportunities for product enhancements. Analyze customer feedback, industry reports, and market data to inform product strategy and positioning