Senior Product Marketing Manager - Information Services

at  Argus Media

SKILLS AND EXPERIENCE

• Have strong B2B product marketing experience, preferably in commodity markets, or alternatively with related information/data service providers; international marketing experience is an advantage.
• Have a strong command of the English language and an appreciation for the written word; excellent English written, and communication skills are a must.
• Are naturally curious and are interested to learn about commodity markets and price reporting agencies, with a base-level knowledge of the markets that Argus serves.
• Have a proven record of developing innovative, high performing content marketing assets that effectively capture audience interest
• Have a strong commercial background, understanding of demand generation principles and developing go-to-market strategies
• Experienced in working with marketing automation and CRM software, and know how to leverage these tools to accomplish marketing goals and deliver insights.
• You are self-directed to continuously adapt to achieve strategic goals.
• Have high attention to detail and produce quality work in a timely manner.
• Are willing to work with people at all levels of the organization—from the CEO to the interns.
• Thrive on building substantive internal and external relationships, working as part of a team and continuously learning.
• Are excited to solve problems from start to finish: identify causes, recommend solution, and implement.
• Believe in Passion, Integrity, Excellence and Results.

In recent years Argus has expanded coverage beyond daily price reporting into analytics and forecasting, which is now a key area for achieving commercial targets in the years ahead. Argus Consulting Services and Argus Data Science functions provide forward looking analytical capabilities that complement the traditional price reporting Argus business. These portfolios have unique technical capabilities, different target personas and value drivers. This strategic marketing role is central to achieving the high commercial growth expectations by driving a consistent message and standardised approach to the way we promote each portfolio across all marketing activities.
In this newly created role you will be responsible for translating business objectives into marketing strategies and working with marketing colleagues to implement actionable go-to-market plans to ensure that customer satisfaction, brand perception, customer acquisition and retention goals are achieved. You should be an innovator and challenge our way of thinking, to inspire both marketing colleagues and the wider business to succeed. You will be the marketing subject matter expert for Argus Consulting Services and Argus Data Science, as well as taking ownership for other corporate non-sector projects and initiatives when required.
Reporting directly to the VP Product Marketing, ideal candidates will be proactive, critical thinkers who radiate a can-do attitude, capable of working through a matrixed organization to deliver marketing programs that build brand position and produce high quality sales leads. A strong ability to communicate and collaborate is essential for success in the role.

Key Responsibilities

• Build and embed strong and consistent use of high level value propositions for each portfolio
• Drive a consistency approach to the marketing activities delivered via colleagues in Product and Regional Marketing through key delivery channels, such as the website, collateral and campaigns.
• Create innovative collateral that successfully demonstrate Argus’ capabilities within each portfolio.
• Build templates that can be utilised by Product and Regional Marketing in order to bring greater efficiency and consistency when promoting each portfolio.
• Build a cross-sector, high-level marketing road maps that capture new product developments, and then collaborate with relevant marketing colleagues to ensure consistent implementation.
• Be the champion for your portfolios, collaborating with product and regional marketing to drive consistency, repeatability and better integration of each portfolio within the Product and Regional Marketing strategies.
• Educating marketing colleagues on best practices for marketing across each portfolio.
• Analyse marketing data reports for each of your portfolios to improve sales lead conversion rates to revenue capture.
• Identify new cross sector opportunities, such as industry associations and 3rd party events
• Become fluent in the technical vocabulary for each portfolio and the delivery platforms associated with each.
• Own senior stakeholder relationships across each function, disseminating key messages and nurturing joined up thinking.
• Develop an understanding of the competitive landscape and engage with internal stakeholders to best position the value of Argus’ offering.
• Demonstrate nimble work habits whereby you seize upon fast-breaking market trends or movements to enable timely and topical marketing activities.
• Take ownership of ad-hoc corporate projects and initiatives that require marketing support.