Senior Product Marketing Manager (m/f/x)

at  Alumni Network Job Board

THE ROLE

As Senior Manager for International Product Marketing you will be part of the Global Brand Team based in our Berlin headquarters. You’ll be responsible for driving excitement and engagement with our physical and digital product portfolio to support the growth of our 6 brands across 18 markets, closely collaborating with various stakeholders from Product, Marketing and Creative Teams.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

WHAT YOU’LL DO

• Support the expansion and strengthening of HelloFresh group’s product offering through strategic initiatives and go-to-market plans
• Provide Insights for new product development and growth of existing products
• Develop product positioning that align to USP’s across the HFG brand portfolio, in close alignment with Global Brand Strategy.
• Support and guide local Product Marketing Managers to develop and execute go-to-market plans in line with product expansion roadmaps.
• Collaborate with Strategic Product and Marketing Communication teams to deliver product messaging that reinforce brand benefits, drive product marketing and commercial metrics
• Consult on product related consumer research projects, working closely with the Global Consumer Insights team.