Senior Product Marketing Manager

at  Picus

Are you passionate about technology and enjoy explaining complex solutions in a way that everybody gets excited? If so, read on!

ABOUT THE ROLE

If you’re a results-driven person with an entrepreneurial mindset, who takes the initiative and thrives in a dynamic environment, then this is a great opportunity to play a pivotal role in a fast-growing cyber security company. We are looking for a smart and inquisitive Senior Product Marketing Manager. This role offers the ability to help shape the future of Exposure Validation within Continuous Threat Exposure Management.
Reporting to the head of PMM you will help to shape our positioning and product marketing strategy. In this role, you will build our market presence, and drive messaging, content and awareness that highlight our unique value proposition. You will be responsible for owning key modules within the Picus Security Validation Platform, and working closely with Product Management, Technical Marketing, Sales Enablement and Growth Marketing.

WHAT YOU’LL DO

• Own product marketing for key areas of the Picus platform. Share expertise and extend platform messaging through content and product marketing. Establish differentiated positioning deep into new and existing product modules showcasing competitive advantages and unique value propositions through research and understanding of adjacent technologies
• Build bleeding-edge content (ie. webinars, ebooks, papers, web pages, demo videos etc.) working closely with product management, sales and customer success to bring customer challenges to life while showcasing product value and solutions
• Align with Sales Enablement through close-knit interactions, ensuring the best insights and information reach our sales teams and BDR organization quickly. Support sales as a trusted advisor
• Act as a key stakeholder for competitive marketing: closely work with technical marketing team and sales enablement to showcase competitive differentiators and content
• Support Campaigns and SEO initiatives as needed to drive global visibility of topics, products and down funnel buying intent.
• Proactively drive product launch initiatives working cross functionally with Product Management, Competitive, Sales Enablement, Growth Marketing and Sales teams to deliver high impact results
• Establish yourself as a thought leader in the quickly advancing area of CTEM, Exposure Management and Exposure Validation while supporting thought leadership and PR initiatives