Senior Product Marketing Manager, Services

at  Benevity

MEET BENEVITY

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States, Australia and more!
We are looking for a talented, passionate, dynamic, results-oriented product marketing leader to help drive our market and product leadership and advance the corporate purpose software category. As the Senior Product Marketing Manager, you will bring your experience working for global B2B SaaS companies to help Benevity build market demand and use for its products. You will manage our product go-to-market plans by supporting commercial readiness, helping define sales plays, markets and segments for our products, and collaborate cross-functionally on strategies and programs that achieve our revenue and market growth as you continue to shape a new category. As the lead product marketer for our services, you will be a key partner in ensuring product-level revenue goals are met. As corporate purpose takes centre-stage in the world, and as Benevity further strengthens its leadership in the impact and inclusion space, this is an incredibly exciting time to lead the charge on marketing products and solutions that power purpose and make our world better.

WHAT YOU’LL DO:

• Work closely with the Product and Marketing team to build and execute product marketing plans that help achieve business goals related to Benevity’s products and solutions
• As the lead product marketing for a portfolio of services inclusive of developing and executing product go-to-market strategies and launches
• Lead a collaborative GTM process to bring new solutions to market working with our Product, Growth Marketing, Sales enablement, and Sales and Client Success teams
• Create new opportunities for monetization from products and services, build the right messaging, positioning, support packaging and pricing, and work closely with Demand Generation, Client Marketing, Content Marketing & Communications, Brand Marketing, Enablement, Product, Sales and Client Success teams to take these to market effectively
• Collaborate with pricing and packaging team to devise strategies for all existing and new products including new product launches, promotions and deal desk approvals
• Ensure deep integration on GTM with Product, Sales and Client Success to connect all of the dots from product truth to positioning/messaging to value creation in the sales process to product merchandising
• Map the positioning and messaging to a content strategy aligned to the sales process to achieve higher conversion throughout the funnel
• Work with the Product team to provide input, market insight and support for communicating the value created via the product roadmap and vision
• Speak to clients and Sales to refine messaging and positioning and enablement tools
• Work with Enablement to ensure development of effective product- and solutions-related training materials for Benevity-ites and clients
• Create excitement and pride among internal teams on new product-related developments and launches
• Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure the team’s impact and manage its priorities and productivity
• Understand the market through market analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to generate and share insights about our target audience’s needs, priorities, and challenges

DISCOVER YOUR PURPOSE AT WORK

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more…
Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.
If the idea of working on tech that helps people do good in the world lights you up … If you want a career where you’re valued for who you are and challenged to see who you can become …
It’s time to join Benevity. We’re so excited to meet you.