Senior Product Marketing Manager, Team Lead

at  3shape

Are you an experienced marketer looking for a new opportunity in MedTech to better patient care? Join 3Shape’s growing Marketing team to take lead on launching next generation dental solutions!
If you are motivated working in a global environment, on high-visibility projects, and making a difference with the products you market, then this may be the position for you!
In this role you will be responsible for the strategic Marketing development and execution of our flagship-product ‘TRIOS’ – leading the commercial positioning, launches, and strategic projects. You will generate high impact within this area, and with focus on defining and delivering the GTM roll-out and communication strategy, commercial value proposition/positioning/messaging, product branding/naming, sales tracking, and key strategic meetings. You will represent TRIOS Marketing, working alongside many cross-functional teams with close collaboration with Product Management, various Commercial teams, and local affiliates.
You will be joining the ‘Product Marketing & Global Events team’ consisting of 10 stellar Marketing and Event Managers, where you will have direct leadership of 4 Product Marketing Managers. The full team has the responsibility of implementing marketing commercialization of 3Shape solutions (hardware, software, services, accessories) for all relevant customer segments, securing organizational readiness across all relevant functions. Additionally, the team provides sparring and best practice sharing to local markets, promoting product communication across the organization.

ABOUT US

3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Twenty years later, 3Shape has 2,000+ employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on LinkedIn

• Deliver best-in-class product launches; defining strong strategic conception, goal setting, competitor mapping, stakeholder management, and project management.
• Develop competitive positioning, value propositions, key selling points, and enticing product messaging.
• Generate insights and trends within digital dentistry to identify strategic opportunities.
• Takes initiative to optimize processes, projects and experiences within Marketing.
• Team lead for 4 Product Marketing Managers, supporting their growth and development, and project progress.