Senior Product Marketing Manager - Toronto (hybrid work)

at  Rewind Software

Company Description
Rewind has moved to a hybrid model of work with our employees working from an office on Tuesdays and Wednesdays. Our office location in Toronto is 214 King Street West.
Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada’s 50 fastest growing technology companies (2023 Deloitte Fast 50). We invite you to read our startup story to learn where we came from and where we’re going.
Read about our mission, story and values here.
To find out more about our perks, click here.
Some of our Blogs might help you get a better understanding of what we do here. You can find them all here.

REWIND CULTURE

At Rewind, we believe in the power of our team. We are a group of passionate performance-driven individuals who put teamwork at the forefront of everything we do. We strive to exceed expectations, driving innovation and solutions that propel our customers and ourselves forward. Our dedication to understanding and solving the challenges our customers face drives everything we do.
We believe that fulfillment, both inside and outside of work, is critical to our team’s happiness and productivity. We cultivate a positive, inclusive, and engaging work environment where laughter and joy are woven into the fabric of our day to day activities.
Job Description
This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You are the steel thread that builds go-to-market strategies and executes product launches.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our marketing, partner and sales channels to be successful.
You will collaborate with the demand generation and content team to develop innovative programs that drive continued demand. The ability to grasp and present our product’s value proposition in a way that clearly articulates how we solve our buyers’ problems is critical to success. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.
In addition to the marketing team, you will regularly collaborate with product managers, partners and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

YOUR RESPONSIBILITIES:

• Conduct Market Intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications to develop product positioning, messaging and content that resonates with our target buyer personas.
• Understand and document our buyer’s journey, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop marketing programs for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products, features and releases of existing products, and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
  Qualifications