Senior Product Marketing Manager

at  Uberall

HELP US BRING PEOPLE AND BUSINESSES TOGETHER

Our SaaS platform enables multi-location brands and businesses to boost their online presence. From big to small, from Adidas to ZenPark, our client base contains some of your favourite brands as well, we bet.

THE PAST, PRESENT & FUTURE

The Past: Uberall was founded in 2013 by David Federhen and Florian Hübner, two longtime friends with a vision to improve customer experience across the online and offline worlds. They created a platform that connected companies with local customers in the digital-first moment.
The Present: We’re on a mission to empower businesses to thrive locally, and believe every business deserves success, regardless of size or location. Simply put, our location marketing platform exists to help our customers get found online and connect with customers through search, discovery, engagement, and conversion.
The Future: We’re a growing company with a bright future, and our journey to become the global leader in location marketing is well underway. We have a passionate and diverse team, a comprehensive, intuitive platform, and a clear vision for the future. We’re looking for talented and passionate people (like you \uD83D\uDC4B) to join us on our journey.

✊ BE BOLD & DRIVE CHANGE

So, what are you waiting for? If you’re passionate, driven, and ready to be bold, we want you on our team! Apply now and let’s grow together.\uD83D\uDE80
As a senior product marketing manager, you will work closely with the Product, Marketing, Customer Success, and Sales teams to develop and manage go-to-market (GTM), product positioning, messaging, and sales enablement. You will need to quickly become an expert on Uberall products, the market, our customers, and competitors to translate this knowledge into high-impact positioning and messaging that communicates the value of our platform and increases our pipeline, product adoption, upsell, and renewals.
We are looking for someone strong at messaging and storytelling to contribute to the success of a high-performance marketing team.

• Build product positioning and transform it into clear, high-conversion messaging/copy
• Build pitch decks for Sales and Customer Success teams that increase win rate and upsell. Build and deliver product marketing content webinar to increase product adoption
• Lead and manage product launches - across multiple stakeholders, ensuring messaging across channels is highly engaging and increases product adoption
• Work with the head of Product Marketing to craft strategic framing, ICPs, buyer personas, and strong messaging/positioning
• Perform market research, win/loss, and competitive analysis to drive ongoing differentiation, fine-tune positioning and messaging
• Understand our customers, their needs, and how Uberall products meet those needs; be one conduit for the voice of the customer to the product team and company
• Develop sales enablement tools including battle cards, sales presentations, ROI calculators, positioning documents/FAQs, and more
• Work closely with product managers to understand the products deeply and how they solve customer pain points.
• Work closely with sales and customer success to understand their needs and enablement.
• Maintain strong alignment with content marketing and growth marketing