Senior Public Relations Specialist

at  Aptive

Job Summary:
Aptive is seeking a Senior Public Relations Specialist to lead the execution public relations efforts for a federal client with IT-related communications strategies and services. The ideal candidate will have comprehensive experience leading large-scale communications campaigns for the Department of Veterans Affairs (VA) and/or in the IT industry.
The Public Relations Specialist will serve as the technical expert in internal and external communications strategy development, planning and execution within the VA. The ideal candidate will have extensive knowledge of local and national media channels and points of contact. The Senior Public Relations Specialist will work with the VA Office of Technology (OIT) to provide expert recommendations for media strategy to reach desired outcomes and help craft messages.
The ideal candidate is a self-starter, proactive problem-solver and action-oriented team player. He/she must be committed to providing superior service, poised in a fast-paced environment and have a positive and flexible attitude.
This is a full-time position in Washington, DC, with potential for remote work with client approval. Some additional travel to events may be required. This is a contingent hire position.
The expected compensation at the time of requisition creation, is between $135,000 and $150,000. The position offers with medical, dental and vision coverage. Additional benefits such as 401K, disability insurance and PTO are provided as well.

Primary Responsibilities:

• Serve as the primary liaison between the VA OIT and media points of contact to foster relationships.
• Develop and manage a robust public affairs program; responsible for planning, designing and executing all program activities to inform and educate the general and specialized public groups regarding programs, activities, issues and services.
• Provide recommendations on how to be proactive with a robust media outreach approach.
• Plan, direct and execute campaigns to convey complex information concerning OIT.
• Support monthly media pitches to national publications and high-profile IT and government trade publications.
• Provide analysis of and recommendations for OIT-related media coverage.
• Establish and maintain effective working relationships with members of the media and other specialized groups.
• Continuously monitor all relevant news sites and social media platforms OIT-related topics.
• Develop new products as well as review and copyedit existing products supplied by the client.
• Conduct assessments of existing communications and marketing plans and perform research to inform the development of new plans and products.
• Oversee the development of strategic communications as coordinated products such as websites, print products, podcasts, social media, newsletters and infographics.
• Write, edit and improve briefing tools (e.g., presentations, talking points, reports, information papers, email, newsletters, articles) designed to communicate complex material to a non-technical audience.
• Interface with and support government clients, including senior executives.

Minimum Qualifications:

• 6 years of experience in public relations.
• BS/BA degree in public relations, or a related field of study.
• Experience drafting communications plans and policies, templates and style guides and digital communications.
• Experience with implementing proven successful communications campaigns in an integrated health care setting.
• Experience providing expert advice related to strategic communications for both internal and external stakeholders.
• Extensive knowledge of local and national media channels and points of contact.
• Insight into IT industry media outlets and contacts.
• Authorized to work in the U.S.
• Ability to obtain and maintain a public trust clearance.

Desired Qualifications:

• Demonstrated management and leadership skills.
• Experience supporting federal government clients.
• Ability to get up to speed quickly on complex issues; desire to work in a fast-paced, rapidly evolving environment.
• Capable self-starter with a drive to get all types of work done and high attention to details.
• Excellent organizational skills.
• Outstanding written and verbal communications skills.
• Good time management skills and ability to meet deadlines.
• Ability to work well within a team environment.
• Ability to carry out multiple tasks under tight deadlines.
• Active VA PIV card is preferred.

About Aptive:
Aptive is a modern federal consulting firm focused on human experience, digital services, and business transformation. We harness creativity, technology, and culture to connect people and systems to impact the world. We’re advisors, strategists, and engineers focused on people, above all else.
We believe in generating success collaboratively, leaving client organizations stronger after every engagement and building trust for the next big challenge. Our work inspires people, fuels change and makes an impact. Join our team to be part of positive change in your community and our nation.
EEO Statement:
Aptive is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, national origin, religion, creed, sex, sexual orientation, gender identity, marital status, parental status, veteran status, age, disability, or any other protected class.
Veterans, members of the Reserve and National Guard, and transitioning active-duty service members are highly encouraged to apply

• Serve as the primary liaison between the VA OIT and media points of contact to foster relationships.
• Develop and manage a robust public affairs program; responsible for planning, designing and executing all program activities to inform and educate the general and specialized public groups regarding programs, activities, issues and services.
• Provide recommendations on how to be proactive with a robust media outreach approach.
• Plan, direct and execute campaigns to convey complex information concerning OIT.
• Support monthly media pitches to national publications and high-profile IT and government trade publications.
• Provide analysis of and recommendations for OIT-related media coverage.
• Establish and maintain effective working relationships with members of the media and other specialized groups.
• Continuously monitor all relevant news sites and social media platforms OIT-related topics.
• Develop new products as well as review and copyedit existing products supplied by the client.
• Conduct assessments of existing communications and marketing plans and perform research to inform the development of new plans and products.
• Oversee the development of strategic communications as coordinated products such as websites, print products, podcasts, social media, newsletters and infographics.
• Write, edit and improve briefing tools (e.g., presentations, talking points, reports, information papers, email, newsletters, articles) designed to communicate complex material to a non-technical audience.
• Interface with and support government clients, including senior executives