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Quote from Hiring Manager
Brown-Forman Mexico seeks a key position in the Guadalajara-based On-Premise team. The candidate must have an innovative mindset and the ability to lead a successful team.
Do you love the challenge of conquering markets and achieving ambitious goals? Are you an inspiring leader who can motivate and guide a team towards achieving exceptional results?
If you are ready to make a difference and leave your mark on the On-Premise channel, we want to meet you!
It’s a great opportunity to join an inclusive, diverse and fun team at a great place to work.
Meaningful Work From Day One:
The Senior On Premise Regional Manager is responsible for leading, guiding, and inspiring the team of executives in their area to ensure that the key Brown-Forman brands are built in our key segments, with the appropriate support/stimulus to ensure presence and prominence within the channel.
Through the development and execution of the channel strategy, we must improve the visibility, trial, and repurchase of our brands and implement relevant brand experiences and initiatives for our customers and consumers. The Senior On Premise Regional Manager is responsible for flawlessly executing the channel strategy and complying with the brand guidelines and channel processes.

What You Can Expect:

• Actively contribute to the development and implementation of the channel strategy.
• Ensure the correct implementation of the brands’ guidelines in the channel.
• P&L and ROI management in projects (to ensure the issue of investments in the channel).
• Negotiation of key accounts in the region.
• Periodically analyze quantitatively and qualitatively the initiatives, plans, and activities implemented.
• Analyze the total market and its respective region to understand the industry dynamics, competition, and regulatory issues that help detect areas of opportunity and growth for Brown-Forman.
• Analyze the target segment, its main drivers, and consumption habits
• Guarantee that Brown-Forman has a dominant position in the most relevant accounts according to the channel’s segmentation strategy.
• Get all your executives to be expert ambassadors of our brands.
• Continuously train and educate ourselves (internally and externally) in the Brown-Forman culture, our brands and our values.
• Make sure that all executives follow and implement the steps of the visit in detail, use the principles of effective negotiations, and use Salesforce as a work tool.
• Always encourage responsible consumption and promote it by example.
• Recruit, retain, and develop the best talent for Brown-Forman.
• Responsible for developing the team’s career plans (functional and leadership skills).
• Guarantee the correct planning and execution that ensures we have the most important accounts: distribution, price, visibility, training and motivation, mixology and brand experiences.
• Proper implementation of the budget strategy applied in the On-Premise channel.
• Impeccable management and control of the operational and travel budget in your area.
• Control and monitoring of compliance with customer commitments in activities, volume, and value, making speed and/or displacement plans to guarantee the success of commercial agreements.
• Impeccable administration and control of your clients’ databases (salesforce) always guaranteeing up-to-date and quality information.
• Ensure our accounts identify Brown-Forman as a business partner rather than a supplier.
• Maintain active communication with the team of Wholesalers in your area to ensure proper business processes.

What You Bring to the Table:

• Education: Degree in Marketing, Business Administration, Business or related.
• Previous experience: +4 years leading On-Premise and/or sales teams for global consumer product brands with expertise in establishing and maintaining strategic relationships and strong verbal and written communication skills.

Knowledge / Personal Skills:

• Languages: English
• Software or special programs: Office package, Google tools, high-level web platforms, etc.
• Knowledge of market analysis platforms. Nielsen, ISCAM, etc.
• Ability to analyze and synthesize.
• Knowledge in finance, marketing, effective negotiations, coaching, and leadership.
• Hospitality management + luxury brand studies are a plus.
• Knowledge of audit processes and customer service
• Knowledge of consumer habits in the hospitality industry
• Familiarity with negotiating compromises with stakeholders and striving to reach the most beneficial agreements for the company. It may involve building relationships with suppliers and customers and ensuring products are profitable.
• Demonstrated ability to establish credible strategic partnerships across multiple business areas
• Ability to work in a high-pressure environment, meet deadlines, and simultaneously develop, deploy, and coordinate multiple projects
• Smart negotiator who thinks independently and strategically
• Strong analytical skills, knowledge of the use of data analysis and metrics, and the ability to translate data, research, and trends into actions
• Ability to set a positive example for others by following high ethical standards
• Demonstrated commitment to diversity and inclusion.
• Knowledge in Compliance. Our policies and codes of conduct connect our values to the work we do every day.

What Makes You Unique:

• Master’s degree preferred.

Who We Are:
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.
Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.
Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.
What We Offer:
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Please refer the Job description for details