Senior Research Analyst

at  EssenceMediaCom

JOB TITLE: SENIOR RESEARCH ANALYST – UNIVERSAL PICTURES GROUP

For a century, Universal Pictures has been known for its diverse slate of films including Jaws, E.T., Jurassic Park and The Fast and Furious franchise as well as for its critically acclaimed fan favorites Get Out, Oppenheimer and Promising Young Woman. Be part of the studio’s 2024 blockbuster release slate with Twisters, The Wild Robot & Wicked to name just a few.
EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

QUALITIES:

• An understanding of the broader media landscape and its impact on communications campaigns and strategies
• Desire to work in a dynamic, client-focused agency environment
• Proactivity in seeking solutions to unique problems
• Methodical, organized, with high attention to detail
• Ability to prioritize multiple projects
• Ability to work both collectively and independently
• Passion for movie/entertainment industry, avid movie-goer

Experience, Knowledge, and Skills:

• Bachelor’s degree or post-secondary education in a business related or math discipline
• Minimum of one year of experience in a data management or marketing analytics role
• Ability to work with Microsoft Excel/Google Sheets and PowerPoint/Google Slides
• Ability to work independently and in collaboration with a broader and cross-functional Data Platform Management team on various projects
• Experience in working with data from various media channels including digital, search engine marketing, social, and traditional
• Experience in conducting a business analysis to collect requirements from non-technical stakeholders, while managing their expectations at the same time
• Experience in communicating technical terms to non-technical people, and helping them understand why change is required to achieve a specific goal or to complete a project
• Knowledge of media analytics concepts, syndicated media data sources, third party ad serving platforms, and media buying platforms would be beneficia

• Support media planning with analysis and audience research
• Build and maintain data workflow as well as organize data in easy-to-digest dashboards (Data Studio) and reports
• Report performance insights in support of in-market tactics and campaign-level optimization
• Understand the current reporting process and work out ways to optimize and enhance regular campaign report deliverables
• Gather reporting requirements to develop and deliver regular and ad-hoc reports & insights
• Project management for cross-media brand study and measurement
• Develop measurement strategy recommendations and new media offerings POVs
• Collect online and offline media delivery and performance data from ad servers or other third-party sources
• Assist with the development of a measurement and learning plan, including establishing campaign performance benchmarks, goals, and projections
• Analyze and interpret information from multiple data sources
• Develop meaningful insights for regular campaign performance reports associated with client goals
• Manage the development of tagging strategy and matrix
• Coordinate with Ad Operations for the development and distribution of tracking tags and other measurement and tracking technology
• Must be comfortable presenting analyzed data and research findings confidently to both internal teams and clients on a regular basis.

Experience, Knowledge, and Skills:

• Bachelor’s degree or post-secondary education in a business related or math discipline
• Minimum of one year of experience in a data management or marketing analytics role
• Ability to work with Microsoft Excel/Google Sheets and PowerPoint/Google Slides
• Ability to work independently and in collaboration with a broader and cross-functional Data Platform Management team on various projects
• Experience in working with data from various media channels including digital, search engine marketing, social, and traditional
• Experience in conducting a business analysis to collect requirements from non-technical stakeholders, while managing their expectations at the same time
• Experience in communicating technical terms to non-technical people, and helping them understand why change is required to achieve a specific goal or to complete a project
• Knowledge of media analytics concepts, syndicated media data sources, third party ad serving platforms, and media buying platforms would be beneficial