Senior Retail Customer Marketing Manager - Beer Brand

at  Diageo

Job Description :
Purpose of Role
This role will strategically sit as the connection point between the Brand and Commercial teams to align our customer marketing strategy and implementation with our Retail Beer business ambition. The role will focus on fuelling category growth and unlocking the TRIPLE WIN as best in class No.1 partners.
In this role, you will operate at senior level within the Customer Marketing team and take care of shaping and delivering the Beer strategy into execution across all key Omni-channel touchpoints (In-store and On-line).

Top Accountabilities

• Shape and develop the Diageo Ireland Retail Beer Omni-channel activation strategy across the IOI. (Guinness Family, Carlsberg, Rockshore & World Beer)
• Lead the Beer Omni-channel activation planning process, working with brand/shopper/category/customer leads and Digital to align Beer activation with voice of the customer and business objectives.
• Deliver outstanding category and brand activation plans within Beer with customer activation managers to deliver the Triple Win with agility and expertise.
• Deliver and own Beer innovations launches/process into the retail channel working with cross functional teams to deliver value into mother brand and in-line with business results.
• Conduct annual and quarterly continuous improvement reviews on the category to identify key barriers to growth and opportunities within the category.
• Lead and proactively input into all key Beer (Market Business plan meetings) MBP’s /OKRs, bringing expertise and insights across the Beer category/customer/channel.
• This person will lead the M&E/competitive analysis of the Beer category plans to strategically feed into future decision making and plans.
• This person will OWN and MANAGE the Beer CM A&P budget in line with business deliverables and CM strategy into execution plan.

About You

• Previous senior level experience in a brand/shopper/D.Comm or customer marketing role
• Experience building and leading successful end-to-end omni-channel customer campaigns
• Strong commercial skill and analytics capability (Inc Kantar/Nielsen)
• Strong knowledge of the IOI retail landscape and key players that operate within
• Leadership skills & capability
• Proven ability to turn insights to action.
• Strong relationship building expertise (bringing stakeholders on the journey)
• Solutions driven mentality.
• Proactive approach
• Presentation story telling skills

Our Offer

• We offer a highly competitive rewards and benefits package including: contemporary work life balance policies and wellbeing activities
• Subsidized gym membership
• Contributary pension scheme
• Annual bonus (dependent on performance)
• Share options
• and of course, the best colleagues

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to thrive and for us to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don’t let anything stop you from applying!
Worker Type :
Regular
Primary Location:
St James Gate
Additional Locations :
Capital House
Job Posting Start Date :
2024-10-0

Please refer the Job description for details