Senior Retail Marketing Manager (m/f/d)
at JACK WOLFSKIN Retail GmbH
Idstein, Hessen, Germany -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 19 Oct, 2024 | Not Specified | 20 Jul, 2024 | 5 year(s) or above | Good communication skills | No | No |
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Description:
WE LIVE TO DISCOVER
Jack Wolfskin lebt für Entdeckungsmomente und ermutigt Menschen, die Welt auf neue Weise zu erleben. Nachhaltige, in Deutschland entwickelte Produkte inspirieren dich dazu,
mehr Zeit draußen zu verbringen und die Natur zu entdecken.
Unsere Kleidung, Schuhe und Ausrüstung bieten dir besten Schutz und Komfort und ermöglichen jedem individuelle Outdoor-Momente und spannende Erlebnisse.
Unser Erfolg basiert auf gemeinsamer Abenteuerlust und dem kollektiven Input unseres Teams aus Freigeistern, Vorausdenkern und Entdeckern. Wir alle teilen die gleichen Werte und konzentrieren uns darauf, durch Produktinnovationen nachhaltigere Lösungen zu schaffen und einen positiven Einfluss auf unsere Umwelt zu nehmen.
Wir fördern ein offenes Miteinander sowie den aktiven Austausch von Ideen und suchen Entdecker, die bereit dafür sind, neue Wege zu gehen. Eine Karriere bei Jack Wolfskin ist alles andere als gewöhnlich.
Responsibilities:
- Responsible for the seasonal retail marketing calendar. This will require working closely with Retail Merchandising, eComm, Visual Merchandising and several marketing departments
- Planning and execution of regional marketing, hyper-local and store opening campaigns
- Responsibility for and oversight of all marketing activations related to retail - including traffic driving, in-store comms, events and experiences
- Present plans at partner meetings/sales meetings/retail manager meetings (on stage, digital, in front of green screen and camera)
- Source and Provide POS Materials, Give-aways, Gift-cards and promotional materials for retail stores
- Responsible for management of the Retail Marketing Budget, ensuring that all campaigns and costs are effectively allocated and within the budget parameters
- Oversight and tracking of all retail specific KPI’s and success criteria. This role is also responsible for ensuring that these KPI’s and reporting are shared with relevant stakeholders
- Management and coordination with Franchise Partners to ensure that they have a similar level of marketing support as owned DTC stores
- Responsible for providing training and guidelines for retail and franchise store staff on promoting and executing marketing initiatives
- Responsibility for the B2B Portal as well as the digital visibility of the Jack Wolfskin stores in the YEXT partner system
- Leadership, guidance and coaching for direct reports
- Onboarding and Management of retail-specific external agencies
REQUIREMENT SUMMARY
Min:5.0Max:10.0 year(s)
Retail Industry
Marketing / Advertising / MR / PR
Retail Management
Graduate
Proficient
1
Idstein, Germany