Senior Retail Media Consultant

at  VML

WHO WE ARE:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

WHO WE’RE LOOKING FOR:

We are seeking a Senior Retail Media Consultant at Newcraft. You will play a pivotal role in shaping the future of retail media. You will partner with leading retailers across diverse industries, empowering them to monetise their platforms, online and offline channels, and valuable shopper data. This is a high-impact role requiring a deep understanding of the retail landscape, strong analytical skills, and the ability to influence and lead.

• Lead Retail Media Strategy Development: Define and develop comprehensive retail media strategies for clients, encompassing both monetization potential assessment and implementation roadmaps. This includes market analysis, competitive benchmarking, and identifying innovative opportunities.
• Client Acquisition and Relationship Management: Proactively identify and pursue new client opportunities. Cultivate strong relationships with key stakeholders within client organizations, acting as a trusted advisor and consultant.
• Business Case Development and Financial Modelling: Construct compelling business cases to demonstrate the value proposition of retail media to retailers. Develop robust financial models to project revenue streams and demonstrate ROI.
• Project Leadership and Execution: Oversee end-to-end project management, ensuring timely and effective execution of retail media strategies. This includes coordinating internal teams and client resources.
• Change Management: Facilitate change management processes within client organizations to ensure smooth adoption and integration of new retail media initiatives.
• Stakeholder Management: Effectively manage relationships with a diverse range of stakeholders, including internal teams, client executives, and external partners.
• Mentorship and Knowledge Sharing: Guide and mentor junior consultants, fostering their professional development and contributing to the growth of the team.
• Sales & Ad Operations Collaboration: Work closely with Sales and Ad Operations teams to ensure seamless campaign management and delivery.
• Stay Ahead of the Curve: Continuously monitor industry trends, emerging technologies, and best practices in retail media to maintain a leading-edge perspective.