Senior SEM Manager / Gestionnaire senior SEM

at  Flighthub

UNCAGE YOUR AMBITION AS ASENIOR SEM MANAGER

We are FlightHub Group, an ambitious team of people that created FlightHub and Justfly. Our brands have grown to become two of the top-ranked travel agencies in North America. We now serve over 3 million customers per year, totaling 3 billion dollars in sales, and, whereas the pandemic may have slowed us down a little, we are coming back even stronger. We dream big, pursue passionately, and follow through with resolute self-belief and rigorous commitment. We are a group of individuals sharing a common vision and values, having come together to pursue a collective mission: overtaking the #1 spot in the world.
We are looking for a Senior SEM Manager to join our marketing team. This is a critical role that will drive the success of our paid search strategy across platforms like Google, YouTube, Bing, and other search and display networks. You will drive high-impact campaigns that reach millions of travelers and deliver real results. Working closely with our SEM leadership, you will have the autonomy to shape and execute strategic initiatives in a fast-paced, highly competitive industry.
This role is ideal for a digital marketing professional with 5+ years of SEM experience who is ready to take on a strategic position and contribute to company-wide goals. Your expertise will help us scale our campaigns, optimize performance, and stay ahead of industry trends.

• Collaborate on the strategy, execution, and optimization of large-scale SEM campaigns for both FlightHub and Justfly.
• Drive performance across key metrics like CTR, conversion rates, and ROAS by managing budgets, bids, and ad performance.
• Collaborate with cross-functional teams to develop cohesive marketing campaigns that align with broader business objectives.
• Oversee comprehensive keyword research, audience targeting, and competitor analysis to uncover opportunities for growth.
• Develop testing frameworks (A/B, multivariate) to continually improve ad performance, landing pages, and user experience.
• Provide actionable insights and strategic recommendations to the senior leadership, ensuring our SEM efforts are aligned with business goals.
• Monitor the competitive landscape and leverage the latest innovations in search engine marketing to keep us ahead.
• Collaborate with external partners to outsource routine SEM tasks when necessary.