Senior SEO Content Specialist

at  Payrails

THE COMPANY

Payrails is an innovative technology company with a team that has many years of experience in the payment industry and a real-life understanding of the merchants’ needs. We have seen the complexity firsthand and we have learned from all the challenges we’ve faced. Now we want to help leading technology companies around the world accept payments and build financial services with minimal upfront investments.
Our vision at Payrails is to reimagine payments. We do this by removing heavy reliance on Engineering efforts using composable building blocks that put the control firmly in the hands of our customers. We exist to help our customers become more productive and flexible, impacting directly on their ability to grow.
We are joined in our mission by top-tier investors Andreessen Horowitz, HV Capital, EQT and General Catalyst alongside a great cast of knowledgeable angel investors to enable us to solve the growing complexity of payments.
At Payrails, we are committed to building a team full of the most talented people. Excellence is part of our values and we understand that in order to achieve this, we need to build an environment where skilled people can work openly, collaboratively, and with the utmost trust in one another. We believe people thrive the most when they are fully aware of what the business is trying to achieve, why it is important to the market, and what challenges lie in the way to reaching our goals. In such an environment we believe people can truly excel, grow and enjoy working together. We try hard to be a company where everyone is inspired and feels a sense of responsibility to do the right thing to help us bring our vision to life. Succeeding with us is about finding solutions to the most pressing problems and executing them effectively.

YOUR TEAM

Payrails is a highly dynamic workplace with our Marketing Team sitting right at the centre of this. Our mission is to:

• Understand our customers and marketplace
• Define a successful positioning in the market
• Develop a highly recognized top brand in the industry

As part of our marketing team, you will join a collaborative and enthusiastic group of individuals who are passionate about crafting compelling campaigns and fostering meaningful connections with our B2B clients. We take pride in our team’s ability to adapt to the ever-changing marketing landscape, constantly seeking new opportunities to showcase our brand and deliver exceptional value to our customers. You will gain an opportunity to work with some of the brightest minds in the industry with the freedom to make your own impact.

WHAT YOU WILL BE DOING

• Content Creation: Crafting compelling and engaging written content for B2B marketing initiatives, including blog posts, social media posts, whitepapers, case studies, and email campaigns, tailored to resonate with the target audience
• Content Strategy: Collaborating with other teams to develop content strategies aligned with business objectives, ensuring that the content aligns with the brand’s tone, voice, and messaging
• Market Research: Conducting in-depth research on industry trends, competitor analysis, and target audience preferences to inform content development and ensure content remains relevant and impactful
• SEO Optimization: Lead comprehensive SEO efforts to boost the visibility and performance of B2B content, driving organic traffic and improving search rankings. This includes:
• Conducting detailed website audits to identify SEO opportunities and address technical issues.
• Performing in-depth keyword research to identify high-value target keywords, informing content strategy and planning.
• Tracking, analyzing, and reporting on SEO performance using tools such as Google Analytics and Search Console, with a focus on continuous improvement.
• Content Promotion: Assisting in the promotion and distribution of content through various channels, such as social media, email marketing, and content partnerships, to increase reach and engagement with the target audience
• Performance Analysis: Analyzing the performance of content using relevant metrics and data to measure the effectiveness of marketing campaigns, making data-driven improvements, and optimizing content for better results

YOU’LL BE GREAT FOR THIS ROLE IF

• You have 5+ years of experience in a similar role and a track record of consistently delivering high-quality and impactful content pieces showcasing your ability to captivate audiences, educate prospects, and nurture leads
• Your exceptional writing skills enable you to craft persuasive and engaging content that effectively communicates the value proposition of complex solutions to potential customers
• Your understanding of SEO best practices empowers you to optimize content for search engines and increase organic visibility
• You have a keen eye for detail, strong storytelling skills, and a commitment to producing content that adds value
• Your ability to adapt quickly to market changes and industry trends allows you to create dynamic content that reflects the latest advancements and innovations
• Your strong collaboration skills enable you to work seamlessly with cross-functional teams, including product managers, marketing specialists, and sales representatives, to develop cohesive marketing campaigns that meet business objectives
• You are highly organized and great at handling multiple projects simultaneously
• You are fluent in English, any additional languages are a plus