Senior SEO Executive

at  Dentsu

The purpose of this role is to lead and manage the implementation and execution of SEO strategies and the day-to-day communication with clients to help achieve their goals.
Job Description:

Key Responsibilities

• Set and execute SEO strategies to improve a website’s organic rankings to grow site traffic
• On-site optimization of on-page elements, appropriate use of redirects, identify areas of opportunity to improve internal linking structures, website copy optimizations, review and validate the effective use sitemaps
• Conduct keyword research to identify keyword and content gaps for brands and provide detailed recommendations to increase visibility within search engines to drive relevant traffic to a client’s website
• Analyze and compile relevant data across various reporting platforms to measure the effectiveness of SEO efforts and provide performance insights on an ongoing and ad-hoc basis
• Work with a team to develop and execute site migration strategies for complex websites
• Keep abreast of the latest SEO tools and techniques and communicate learnings across internal teams and client stakeholders to create awareness and buy-in
• Skilled in creating and delivering competitive insights and strategies to facilitate growth for our clients
• Collaborate with different teams, such as website developers, web analytics, content, UI design, and branding/PR teams on the execution of projects
• Provide SEO analysis and recommendations on the structure of sites and pages to improve visibility and signaling to search engines

Location:
Dubai
Brand:
Dentsu
Time Type:
Full time
Contract Type:
Permanen

• Set and execute SEO strategies to improve a website’s organic rankings to grow site traffic
• On-site optimization of on-page elements, appropriate use of redirects, identify areas of opportunity to improve internal linking structures, website copy optimizations, review and validate the effective use sitemaps
• Conduct keyword research to identify keyword and content gaps for brands and provide detailed recommendations to increase visibility within search engines to drive relevant traffic to a client’s website
• Analyze and compile relevant data across various reporting platforms to measure the effectiveness of SEO efforts and provide performance insights on an ongoing and ad-hoc basis
• Work with a team to develop and execute site migration strategies for complex websites
• Keep abreast of the latest SEO tools and techniques and communicate learnings across internal teams and client stakeholders to create awareness and buy-in
• Skilled in creating and delivering competitive insights and strategies to facilitate growth for our clients
• Collaborate with different teams, such as website developers, web analytics, content, UI design, and branding/PR teams on the execution of projects
• Provide SEO analysis and recommendations on the structure of sites and pages to improve visibility and signaling to search engine