Senior SEO & SEM Manager (m/f/d)

at  INNOCEAN Worldwide Europe GmbH

We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju-Yung: Have you tried? With this in mind, we help brands and people unleash their potential and live up to their role as challengers.
To strengthen our AdTech team, we are looking for you to join us as soon as possible as a

• Paid Search Management:
• Creating, managing, and optimizing paid search campaigns on platforms such as Google Ads and Bing Ads
• Conducting keyword research, ad copywriting, and landing page optimization to improve campaign performance
• Monitoring and analyzing campaign metrics, providing regular reports and insights to the marketing teamStaying updated with search engine algorithms and industry trends to adapt strategies accordingly
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• Search Engine Optimization Management:

• Develop and execute advanced SEO strategies aligned with overall business objectives
• Conduct thorough keyword research, competitor analysis, and market trends to identify growth opportunities
• Collaborate with cross-functional teams to integrate SEO and SEM into broader marketing initiatives
• Lead on-page optimization efforts, including content optimization, meta tag creation, and URL structuring
• Conduct technical audits to identify and address website issues affecting search engine performance
• Collaborate with the 3rd party team to implement technical SEO improvements and ensure website compliance with search engine algorithms
• Stay informed about industry developments, algorithm updates, and emerging trends in SEO and SEM
• Proactively recommend and implement new strategies to stay ahead of the competition
• Campaign Optimization:
• Using A/B testing and other optimization techniques to improve ad performance and ROI
• Implementing retargeting strategies to re-engage website visitors and previous customersCollaborating with the creative team to develop visually appealing and conversion-focused ad creatives
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• Budget Management:

• Monitoring daily, weekly, and monthly budgets to ensure efficient allocation of resourcesAdjusting budgets and bidding strategies based on campaign performance and business goals
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• Reporting and Analysis:

• Generating detailed reports on campaign performance, providing insights and recommendations for continuous improvement
• Analyzing key metrics such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and customer acquisition cost (CAC)