Senior SEO Specialist

at  Kinetic Investments

Kinetic Investments is a start-up accelerator company that provides entrepreneurs with the capital and support required to transform their vision into a success. We work closely with start-ups to accelerate their growth; design, development, marketing, administration and business strategy.

INSURANCEOPEDIA

One of our exciting and growing ventures, Insuranceopedia, is seeking a highly skilled and hands-on Senior SEO Specialist to join their dynamic team.This role is ideal for someone with considerable experience who thrives on executing their own ideas and driving tangible results.
Insuranceopedia is a leading online insurance marketplace that empowers consumers across the U.S. to make informed decisions about their insurance needs. Our platform offers a wealth of resources and tools to simplify the insurance buying process.

REQUIREMENTS

• Experience: Minimum of 5 years of hands-on experience in SEO, with a proven track record of executing successful strategies and delivering measurable results.
• Technical Expertise: Strong technical SEO skills with the ability to perform detailed audits.
• Tools Proficiency: Advanced proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs.
• Analytical Skills: Strong analytical abilities to interpret data, identify trends, and make data-driven decisions. Ability to use insights to refine and improve SEO strategies.
• Content Optimization: Experience in optimising content for SEO, including on-page elements, keyword usage, and content structure. Strong writing and editing skills are a plus.
• Link Building: Proven experience in developing and executing successful link-building campaigns. Strong outreach skills and ability to build relationships with industry influencers.
• Communication Skills: Excellent verbal and written communication skills, with the ability to explain complex SEO concepts to non-technical stakeholders.
• Self-Motivation & Initiative: A self-starter who thrives in a hands-on role. Ability to take ownership of projects, work independently, and drive results without the need for a support team.
• Attention to Detail: Meticulous attention to detail, ensuring that all SEO activities are executed to the highest standard.

ABOUT THE ROLE

As the Senior SEO Specialist at Insuranceopedia, you will report directly to the CEO and be the driving force behind our organic growth strategy. This is a hands-on role where you will be expected to develop, execute, and optimise SEO strategies.
You will work directly on everything from content optimization, link building, and performance analysis, ensuring that all aspects of our SEO strategy are aligned with business goals and executed to the highest standard.

KEY RESPONSIBILITIES

• SEO Strategy Development: Create and implement comprehensive SEO strategies to drive organic traffic, improve search engine rankings, and achieve the company’s growth objectives.
• Technical SEO: Conduct technical SEO audits and work with a developer to implement changes to improve site speed, mobile-friendliness, crawlability, and overall site performance.
• Keyword Research & Optimization: Perform in-depth keyword research to identify high-impact opportunities. Optimise on-page elements, including meta tags, headers, URLs, and content, to improve search visibility.
• Content Optimization: Collaborate with freelancers to ensure all content is SEO-friendly, relevant, and engaging. Optimise existing content and guide the creation of new content that aligns with SEO best practices.
• Digital PR: Develop and execute Digital PR campaigns that enhance domain authority and search rankings. Conduct outreach to secure high-quality backlinks and build relationships with industry influencers.
• Data Analysis & Reporting: Monitor and analyse SEO performance using tools like Google Analytics, Google Search Console and Ahrefs. Provide regular reports on key metrics such as organic traffic, keyword rankings, and conversion rates.
• Trend Monitoring: Stay updated on the latest SEO trends, algorithm changes, and best practices. Adjust strategies proactively to maintain and improve search engine performance.
• Hands-On Implementation: Execute all SEO tasks personally, from strategy development to hands-on implementation. This includes making real-time changes and optimizations to the website as needed.
• Continuous Improvement: Regularly audit the website and SEO practices to identify areas for improvement and implement changes that drive continuous growth.