Senior SEO Specialist

at  NIELSENIQ

Job Description
Join our dynamic team as a Senior SEO Specialist where you will lead strategic initiatives to enhance our online presence, working with teams worldwide to create a seamless customer experience across channels.
We are looking for highly motivated employees that bring their all to work everyday. We have a high productivity and high – engagement culture, if that sounds like you we’re the place for you.

QUALIFICATIONS:

• Advanced English Level (B2-C1) since is a global team (mandatory)
• Minimum 5 years in SEO and SEA strategy development and execution (mandatory).
• Skilled in managing and configuring SEO platforms (Google Analytics, Google Search Console, Ahrefs, brightedge, parsley analytics) aligned with strategic goals
• Expertise in keyword research, tracking, and domain authority optimization to improve search rankings.
• Proven ability to enhance organic traffic, site health, and conversion rates through continuous improvement efforts.
• Demonstrated expertise in paid search campaigns, budget oversight, and continuous campaign optimization.
• Proficient in competitor monitoring and A/B testing to drive campaign performance and marketing effectiveness.
• Must be located in Bogotá, Colombia
  Additional Information

• Own Global Search Strategy and create policies to support execution.
• Develop annual plan to execute strategy and achieve goals
• Manage SEO platforms and ensure platforms are set up against our strategy
• User training for Search tools as well as best practices
• Perform keyword research, track keywords, improve overall rankings and domain authority
• Develop tactics and recommendations to achieve defined goals and to improve performance
• Ensure that organic traffic, website health and conversion rates perform well and take action to continuously improve
• Support copy writers, website editors and campaign teams with SEO services and best practices
• Run office hours to support stakeholders, tool users and marketing managers across regions for search optimization and paid search activities
• Collaborate closely with other teams to create a seamless cross channel experience and customer journey between search and other channels
• Run paid search strategy and support marketing teams with paid search planning and execution as well as best practices
• Execute or support execution of paid campaigns, reporting and optimization
• Oversee paid media budget spend and run office hours with all teams that run paid ads. Run a stable process to plan ads and support teams in tracking and performance optimization
• Monitor competition closely and develop the right actions and reports
• Integrate A/B testing into marketing initiatives and oversee the implementation of winning tests on a regular basis.
• Collaborate and maintain NielsenIQ’s relationship with third-party consultants and vendors to ensure digital strategy execution
  Qualifications