Senior Social and Content Manager

at  Applegreen Stores

QUALIFICATIONS, EXPERIENCE & SKILLS

• 6+ years in a digital or marketing role, gained within a customer-centric B2C environment (Agency or in-house).
• Demonstrated ability to develop and execute successful social media campaigns; organic and paid.
• Strong understanding of social media platforms, including but not limited to Facebook, Instagram, X, LinkedIn, TikTok and YouTube.
• Strong understanding of social media advertising platforms and targeting capabilities (e.g, Meta Ads Manager, TikTok Ads Manager, LinkedIn Ads Manager).
• Experience with social media management tools (e.g Hootsuite, Sprout Social, Emplifi).
• Experience creating creative content and telling stories to engage consumers across social channels.
• Keen interest in emerging social trends, industry best practices, and evolving algorithms that support the customer experience across digital channels.
• Experienced with market research and conducting surveys or focus groups.
• Strong understanding of analytics principles and processes with proficiency in data analysis tools [Google Analytics, Excel, data visualisation tools].
• Experienced with content management systems, preferably digital signage.
• Excellent written and verbal communication skills, with a keen eye for detail.

ADDITIONAL KEY SKILLS & ATTRIBUTES:

• Excellent understanding of social first creative with very strong copywriting skills.
• A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation that continues to evolve.
• Proven track record of delivering to tight deadlines.
• A highly organised individual with ability to plan and prioritise workloads effectively for maximum impact and adapt around changing priorities as required.
• Ability to execute directly at high quality and pace.
• Excellent drive, enthusiasm and commitment and a keen interest in developing a career in Applegreen.
• A ‘can do’ attitude and a positive solution focused mindset.
• Has strong commercial acumen and a focus on delivering value to the business.
• Exceptional interpersonal skills, and ability to engage and develop relationships with individuals at all levels of the organisation.
• Be a self-starter, and also be able to work collaboratively as a member of a highly interdependent team across many parts of Applegreen.
• Is resilient, calm under pressure and comfortable dealing with ambiguity.
• Has sound judgement and objective logical decision-making skills.
• Has strong leadership potential and management skills, who will be a role model for the people and culture at Applegreen.
• Willing to travel ad hoc if required in addition to supporting out of hours content development as required.

ROLE INTRODUCTION:

Established in 1992, Applegreen is a leading convenience roadside retailer in the Republic of Ireland, the UK and the US in both large-scale Motorway Service Areas and Travel Plazas, as well as smaller petrol stations. The business has grown to over €3BN in annual revenue, operating 600 Motorway Service Plazas and forecourt sites internationally and employing over 16,000 people.
Applegreen is in a rapid growth phase and to support this ambitious growth, we are seeking to onboard a Senior Social and Content Manager, to join our new team.
This role will form part of the Commercial team and reports to the Head of Digital & Partnerships. The successful candidate will be a confident people person who can fit into Applegreenseamlessly and adopt a hands-on approach to their role.