Senior Social Media Communications Specialist (16 month Contract)

at  Geotab

Basis:Fixed-Term Contract
Area of Interest:Marketing
Location:Oakville, Ontario
Who we are
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Social Media Communications Specialist who will help define, plan and implement the department’s media and thought leadership social strategy to build Geotab’s reputation, trust and engagement with stakeholders. This position will further develop and protect Geotab’s reputation and brand, build awareness, ensure message consistency and voice, and manage a measurement-based performance strategy. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you’ll do:
As a Senior Social Media Communications Specialist your key area of responsibility will be to drive engagement and outcomes through planning, execution, content development and analysis across multiple social channels. You will employ creativity and best practices, creating content that is highly engaging and impactful. This role is a key resource to the Strategic Communications team, providing insights, advice on leading trends, and enabling the execution of integrated strategies to engage target audiences including journalists, thought leaders, employees, and business stakeholders. The position works closely with the Geotab Digital team integrating social media into the overall digital strategy and planning. To be successful in this role you will be a self starter with strong written and verbal communication skills. In addition, the successful candidate will be a collaborator and relationship builder with the ability to develop a strong understanding and desire to do what’s best for the team and Geotab’s business objectives.

How you’ll make an impact:

• Support the development and own execution of an integrated social media strategy and annual plan for the Strategic Communications team, aligning efforts to Department KPAs, strategic plan and business focus areas.
• Work collaboratively with the Digital Media team helping shape and execute Geotab’s annual social media strategy.
• Actively monitor media and social media trends developing best practices and creative initiatives that ensure Geotab is at the forefront of visibility and innovation in the media landscape.
• Determine the optimal media mix to effectively reach target audiences and drive outcomes.
• Manage Geotab’s publishing platform - News and Views - taking it from start-up to a high functioning interactive site increasing awareness, engagement and response.
• Advise and execute best practices and effective engagement initiatives supporting Strategic Communications campaigns, milestone events and executive presence, ensuring consistency in messaging, language and tone.
• Create and execute a monthly global Strategic Communications content calendar that leverages platform-specific opportunities across channels (Instagram, LinkedIn, YouTube, etc)
• Ideate, edit, and publish content that builds strong, measurable engagement.
• Work with the team to leverage dashboards, and compile monthly social media metrics reports to analyze content performance, establish benchmarks and inform/change strategy.
• Collaborate with design to develop engaging graphics and visuals for annual focus areas ensuring integrated theme, and direction is consistent and supportive of strategic plan.
• Leverage tools to monitor social media for reputational issues, respond to comments, and identify trending thought leadership and industry topics and conversations for Geotab to participate in via social media channels.
• Conduct ongoing competitive analysis and benchmarking to inform Strategic Communications social media strategy.
• Collaborate with the broader marketing and digital team to support campaign execution where appropriate.
• Educate and coach department and on social media best practices including feedback and advice on performance of content and storytelling.

What you’ll bring to the role:

• 3-5 years of experience in Social Media, Marketing, Communications, Media
• Post-Secondary Degree/Diploma specialization in Strategic Communications, Media Studies, Public Relations, Marketing or a related field
• Strong strategic and editorial skills with a knack for storytelling
• Collaborator and relationship builder - has the ability to develop a strong understanding and desire to do what’s best for the team and Geotab’s business objectives.
• An entrepreneurial proactive spirit - taking News and Views from start up, identifying new opportunities, ways of doing things and making it happen.
• Exceptional verbal/written communication and organizational skills. Knowledge of specialized requirements related to writing social and digital content.
• Strong analytical skills, ability to identity useful insights and make fact-based decisions, recommendations and changes
• Growth mindset and a passion for learning
• Ability to prioritize and meet tight deadlines.
• Up-to-date knowledge of media and digital landscape, best practices and ways to increase engagement and inspire audiences, including familiarity with SEO tools.
• Proficiency in social media analytics, use and development of dashboards and platform-specific digital specs
• Strong organizational and project management skills
• Proficiency in MS Office, Google Analytics, Adobe Photoshop and social listening tools is an asset.

If you got this far, we hope you’re feeling excited about this role! Even if you don’t feel you meet every single requirement, we still encourage you to apply.

PLEASE NOTE: GEOTAB DOES NOT ACCEPT AGENCY RESUMES AND IS NOT RESPONSIBLE FOR ANY FEES RELATED TO UNSOLICITED RESUMES. PLEASE DO NOT FORWARD RESUMES TO GEOTAB EMPLOYEES.

Why job seekers choose Geotab
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits

Retirement savings program

• The above are offered to full-time permanent employees only

How we work
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy.

What you’ll bring to the role:

• 3-5 years of experience in Social Media, Marketing, Communications, Media
• Post-Secondary Degree/Diploma specialization in Strategic Communications, Media Studies, Public Relations, Marketing or a related field
• Strong strategic and editorial skills with a knack for storytelling
• Collaborator and relationship builder - has the ability to develop a strong understanding and desire to do what’s best for the team and Geotab’s business objectives.
• An entrepreneurial proactive spirit - taking News and Views from start up, identifying new opportunities, ways of doing things and making it happen.
• Exceptional verbal/written communication and organizational skills. Knowledge of specialized requirements related to writing social and digital content.
• Strong analytical skills, ability to identity useful insights and make fact-based decisions, recommendations and changes
• Growth mindset and a passion for learning
• Ability to prioritize and meet tight deadlines.
• Up-to-date knowledge of media and digital landscape, best practices and ways to increase engagement and inspire audiences, including familiarity with SEO tools.
• Proficiency in social media analytics, use and development of dashboards and platform-specific digital specs
• Strong organizational and project management skills
• Proficiency in MS Office, Google Analytics, Adobe Photoshop and social listening tools is an asset