Senior Social Media Manager

at  BingX

ABOUT BINGX

• A leading crypto exchange.
• More than 10 million registered users worldwide.
• 750+ spot trading currencies and 400+ futures targets.
• 17,000+ elite traders, with 600 million+ cumulative copy trading orders.
• Top ranking exchange on CoinMarketCap and CoinGecko.
• We aim to build a gateway for the next billion crypto users.
  Founded in 2018, BingX is a leading cryptocurrency exchange serving global users. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for evolving needs of users, from beginners to professionals.
  BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.

REQUIREMENTS:

• Native or fluent English proficiency is essential
• Proven experience of 8+ years in social media management and community building, ideally within the crypto industry
• Strong leadership skills with experience managing remote teams globally.
• Deep understanding of social media platforms, analytics tools, and emerging trends
• Ability to foster closer engagement between our social media presence and the community, with a native understanding of crypto culture
• Excellent communication and interpersonal skills, adept at collaborating across multiple teams and stakeholders
• Thrives in a fast-paced environment, excelling in prioritization and achieving results within tight deadlines
• Strategic thinker with a creative mindset, passionate about innovating in social media and community engagement
• Remote and startup experience is advantageous

• Establish and oversee quarterly team and individual KPIs/OKRs to drive performance aligned with business objectives
• Develop and refine content strategies for major global social media channels, including Twitter, Instagram, Facebook, LinkedIn, and TikTok
• Collaborate with agencies and partners to identify opportunities for expanding partnerships and leveraging influencers to elevate BingX’s social media presence.
• Plan and manage bi-annual budgets for social media channels, ensuring efficient resource allocation
• Contribute to integrated marketing campaigns and product launches, executing large-scale community activation campaigns
• Work closely with design, content, performance marketing, product, and other cross-functional teams
• Support executive visibility through strategic social media output and contribute to crisis management and communication strategies in collaboration with the PR and communications team
• Project manage multiple social media distribution requests, align expectations, and prioritize the social calendar
• Measure, report, and analyze campaign performance across channels, translating findings into actionable, data-driven recommendations through regular progress reports