Senior Social Strategist

at  Billion Dollar Boy

JOB OVERVIEW

The role of social strategy is to provide the direction for how clients can win across the full social ecosystem including owned, paid and earned channels.
We are looking for a Senior Social Strategist with experience in devising integrated social media strategies that deliver against client objectives and deliver both short and long term effectiveness results.

SKILLS AND ATTRIBUTES

• Proven ability to produce social media strategies that meet client objectives and introduce new, practical approaches that show what’s possible
• Significant expertise in producing clear and inspiring social media ecosystems that show how paid, owned and earned efforts drive complementary synergies
• An effective body of work devising social media strategic toolkits at the global, regional and local level
• A proven and dynamic creative problem-solver; able to bring a fresh perspective by connecting the dots in unexpected ways
• Collaborative, yet independent and proactive – comfortable with sharing thoughts and opinions to build on ideas
• Excellent communication and interpersonal skills

PLEASE DO NOTE THIS ROLE IS ON A FTC STARTING AS SOON AS POSSIBLE UNTIL THE END OF THE YEAR WITH THE VIEW TO BE EXTENDED.

A successful candidate will need to sell innovative new approaches to social strategy, setting out clear rationale and implications for messaging, activation and phasing.

RESPONSIBILITIES:

• Devise the social strategy on Responses to Briefs that help make BDB an indispensable player within the wider integrated agency team
• Conduct social landscape and cultural analysis to identify how people are behaving and why
• Define and articulate a meaningful target audience and uncover their platform behaviours, attitudes and nuances
• Set out the approach to platform and content pillars to clearly explain how and where we show up
• Produce a clear messaging recommendation including a content plan based on what we need to say to who and when
• Devise a compelling activation plan detailing how we will convey the messaging including what social mechanics will best deliver
• Set out guidance on phasing across the duration of social activations, including flighting recommendations (eg. burst vs always on)
• Hypothesise what type of content will deliver against the client objective and ensure testing of this is baked into the measurement approach
• Set out a clear measurement framework including the KPIs that indicate whether the social activation has been successful
• Build and lead excellent client relationships and have a perspective on macro trends, innovations and new business models.
• Conduct content audits, social listening, brand positioning and wider social media management recommendations