Senior Solutions Marketing Manager

at  Samsara

WHO WE ARE

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.
Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

FLEXIBLE WORKING

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

ABOUT THE ROLE:

As part of the Regional Field Marketing team, you will contribute to Samsara’s growth in Mexico. In this role, you will create and deliver high-quality, solutions-based content —from webinars to emails and presentations —to generate demand and position Samsara as the authority in connected operations. You should be a hands-on, full-stack marketer with solid writing skills and a proven track record of creating customer-centric materials that can be used across various channels. This role requires taking foundational messaging and positioning elements and turning them into relevant content that can effectively drive business opportunities.

IN THIS ROLE, YOU WILL:

• Be the primary customer and field facing role within the marketing team which includes speaking at events (physical & digital) and supporting event programmes with content.
• A promoted voice of samsara through comms and social on sharing your views on the industry and current / trending topics.
• Develop and deliver webinars featuring how Samsara solutions solve our customers’ problems.
• Create relevant email campaigns with the support of shared marketing services to nurture specific audiences and position Samsara solutions.
• Develop and maintain content for solutions and pages on the regional website and webstore.
• Develop collateral, including but not limited to one-pagers, reports, guides, videos and ebooks that showcase our solutions.
• Create presentations that show Samsara’s value proposition and innovative solutions.
• Research and test new types of demand-generation content to drive demand.
• Define and track key metrics for demand-generation content success; regularly evaluate performance and follow up process.
• Partner with the events team to identify public speaking opportunities and build a holistic program that maximizes the impact of the presentations in the market.
• Partner with the campaigns team to align demand-generation content with the overarching campaign priorities.
• Collaborate with the product and product marketing teams to transform core product content / messaging and positioning elements from current and new offerings into actionable demand-generation content.
• Partner with central and regional marketing functions and cross-functional teams to deliver on marketing pipeline goals.
• Champion, role model, and embed Samsara’s cultural values (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, and Win as a Team) as we scale globally and across new offices.

MINIMUM REQUIREMENTS FOR THE ROLE:

• 5+ years of experience in content, product, and/or demand generation marketing.
• Fluent in English with a Bachelor’s degree or equivalent work experience required.
• Experience using analytics to identify the impact and effectiveness of demand-generation marketing programs and solutions-based content opportunities based on business data.
• Proven record of writing high-quality content for demand-generation.
• Strong public speaking skills.
• Ability to travel domestically and attend trade shows and other field events.
• Ability to prioritize amidst many moving pieces and complete high-quality and on-deadline tasks.
• Experience using analytics to identify the impact and effectiveness of content programs.
• Self-starter: A highly motivated professional who requires minimal supervision and shows initiative with ideas that support marketing strategy and goals.