Senior Specialist Consumer One to One Marketing - 6 month contract

at  Allianz Australia

At Allianz, we’re proud to be named one of the Best Workplaces in Australia 2024 and a Great Place to Work. We’re one of the world’s leading insurance and asset management brands, with a workforce as diverse as the world around us, which is why we hire the very best people to further our commitment to securing the future for our people and customers.
We offer an inclusive workplace where everyone feels like they belong, while promoting a culture of lifelong learning, development, and global mobility. Join us and share your ideas, be inspired, give back to the community and feel proud to be a part an organisation doing meaningful work that matters while supporting sustainability, mental health, and well-being.
Let’s care for tomorrow, so we can create a better future together, for everyone.
We are looking for a Senior Specialist within our Consumer, One to One Marketing team on a 6 month contract.

• Collaborate with business stakeholders to deliver on the one-to-one marketing strategy for consumers , supporting the business to achieve acquisition, retention, and cross-sell goals.
• Translate opportunities in the Consumer strategy to develop a consolidated and aligned marketing plan that optimises customer experience and journeys.
• Manage end-to-end campaign delivery from opportunity scoping through to execution and optimisation.
• Measure and track campaign performance and effectiveness to optimise future investment.
• Utilise data and reporting to develop compelling insights and customer value propositions and inform marketing briefs, ensuring continuous optimisation of campaign activity.
• Leverage customer data insights in the identification and execution of customer value pools to design, monitor, and optimize campaign activity.