Senior Specialist Customer Engagement, Consumer EMEA

at  Goodyear

EXPERIENCE & SKILLS/

• Fluent in English
• Strong B2B content experience
• Proven events experience, including digital
• Proven project management experience
• External customer mindset
• Proven communication and relationship building skills.
• Proven ability to perform in a multi-cultural business environment
• Proven experience cross countries or at regional level
• At least 5 years of experience in Marketing, Events and (digital) B2b communication
  Goodyear is one of the world’s largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate

RESPONSIBLE FOR EMEA CUSTOMER ENGAGEMENT (ANNUAL CALENDAR EXECUTION)

• Contributes Customer engagement leader in defining customer engagement annual calendar, investigating and evaluating potential new approaches
• Based on annual Brand portfolio objectives, supports on Customer engagement leader in execution/delivery of customer engagement and content calendar as per defined delivery approach (BtoB, newletters, webinars, videos, events …)
• Responsible for annual Motorsports/Blimp events, on site activation and implementation to the benefit of our customer experience
• Acts as main point of contact between internal and external teams for central led customer engagement activations and tools
• Manages external suppliers supporting the execution incl briefing, guiding and challenging them
• Briefs and coordinates cross functional contribution to content/customer engagement/sales incentive delivery ( R&D, brand, internal facilities … points of contact)
• Briefs and guides internal contributors to content execution across all countries (sales, sales enablement and trade marketing teams for instance)

ACCOUNTABLE FOR SALES INCENTIVES CALENDAR EXECUTION

• Contributes Customer engagement leader in defining sales incentives annual catalogue, investigating and evaluating potential new approaches
• Accountable for the execution/delivery of sales incentive ‘trips/events’ / content calendar as per defined Sales incentives/Customer engagement and content calendar
• Manages external suppliers, briefing, guiding and challenging them
• Coordinates cross functional contribution to calendar delivery ( R&D, brand, internal facilities … points of contact)
• Briefs and guides internal contributors to events execution across all countries (sales, and trade marketing teams for instance)