Senior Specialist, Email Marketing

at  Canada Goose Inc

Company Description
Canada Goose isn’t like anything else. We’ve built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you’re part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.
Job Description
The Senior Specialist, Email Marketing, is responsible for the planning and execution of email campaign programs required to deliver against commercial and email community objectives at Canada Goose. This role will be reporting to the Senior Manager, Email Marketing, and will work closely with partners across Marketing, E-commerce, Tech, Insights and CRM ensuring best-in-class email marketing campaigns are achieved.
You are a master at managing multiple tasks, have strong program implementation and execution experience and want to broaden your marketing skills with greater exposure to strategic program development at a central office. You are the champion of collaboration and work relentlessly to find solutions and support programs for the business and regional partners globally.

• Support the Sr Manager, Email Marketing with email strategy which drives both our e-commerce and retail businesses and nurtures our existing email community
• Lead the end-to-end execution for campaign emails globally (North America, EMEA, APAC), which involves, content planning, briefing, development coordination and QA
• Manage internal creative partners and determine what content resonates with the Canada Goose email community
• Work closely with internal partners to conduct comprehensive post campaign analysis of key programs to get learnings and course correct as necessary
• Collaborate with Sr Manager, Email Marketing in the development of the overarching email campaign calendar
• Host bi-weekly and monthly status meetings with our internal teams to review performance and top performing creative
• Recommend A/B testing on various email campaigns to establish the most effective email content
• Utilize customer data for audience segmentation to deliver email marketing campaigns that drive engagement, conversion, and retention growth.
• Alongside the CRM team, implement acquisition email campaigns as required
• Proactively report on email marketing trends and provide recommendations on innovation through email
• Strategically plan and collaborate with other digital marketing channel experts across social media, web, SEO, marketing automation to create and implement seamless integrated online campaigns
• Monitoring, resolving and escalating issues as they arise