Senior Specialist, Experiential Marketing & Special Events

at  World Wildlife Fund Canada

Position: Senior Specialist, Experiential Marketing & Special Events
Location: Hybrid – Working from the WWF-Canada Head office in Toronto, Ontario
Department: Marketing and Communications (Marcom) Department - Marketing
Reporting to: Vice President, Marketing
Position Type: Permanent, Full-Time
Starting Salary Range: $87,200 - $95,100 (commensurate upon related skills and experience)

KEY RESPONSIBILITIES

• Formulate and execute a comprehensive experiential marketing strategy that aligns with organizational and brand objectives.
• Plan and oversee a wide range of national and local in-person and virtual experiential events, including supporter appreciation events, corporate partnership events, and public-facing conservation and fundraising events.
• Collaborate with various teams to develop strategies for engaging supporters and fostering deeper connections with the organization. This includes working with internal teams, external agencies, and key stakeholders to ensure the successful implementation of experiential marketing events.
• Work with internal teams on the user experience strategy for the annual WWF Climb for Nature events across Canada, supporting the planning and execution of a continued nationwide rollout of the event.
• Alongside the Fundraising team, successfully achieve event goals and manage vendor relationships for successful event delivery.
• Develop a roster of external creative and technical agencies, vendors, and producers.
• Cultivate relationships with partners and sponsors to elevate the quality and impact of events, maximizing creative agility, and deliver varied events catered to different audiences.
• Establish and monitor key performance indicators (KPIs) to gauge the success of events and experiential marketing programs.
• Proactively seek and disseminate best-in-class event practices, new technologies, and industry benchmarks to guarantee world-class event execution.
• Lead or collaborate with internal and external groups to plan special events, including the WWF-Canada immersive experience at Arcadia Earth.
• Supervise or lead event execution, partner management, and production on-site, and leverage data and feedback to analyze the effectiveness of each event, providing insights for continuous improvement and optimization of future activities.
• Develop and manage event budgets, ensuring efficient allocation of resources and maximizing the ROI for each event.
• Negotiate contracts with vendors and suppliers to secure cost-effective solutions without compromising event quality.
• Oversee the development, usage, and inventory management of all Experiential Marketing assets across suppliers and warehouse facilities.
• Determine event schedules and explore opportunities to leverage events for multiple purposes, maximizing their impact and reach.