Senior Specialist, SEO

at  NP Digital

TITLE Senior SEO Specialist
DEPARTMENT Earned Media
DIVISION NP Digital - Malaysia
LOCATION Hybrid – Kuala Lumpur, Malaysia

Reporting to the SEO Manager, the Senior SEO Specialist will be responsible for determining and executing best in class SEO strategies, perform SEO audits and drive the implementation roadmap of on-page, technical & off-page optimisation, to drive key business outcomes for clients.

Responsibilities include but are not limited to:

• Measure and track site ranking factors, keywords, internal and external links, and site content
• Review and audit the sites to drive change that comply with Google Search best practices to improve crawlability & ranking
• Perform SEO audits and drive the implementation roadmap of on-page & off-page optimisation
• Implement SEO tactics and ensure that sites are search-engine-friendly
• Conduct keyword research and identify opportunities to drive more qualified traffic through a coordinated search strategy alongside the paid media team
• Monitor the performance of clients’ SEO strategies and provide recommendations for ongoing optimisation
• Stay current with search engine trends to develop and improve SEO practices within the agency
• Participate in team meetings to discuss and recommend strategies that influence SEO & Marketing direction
• Explain basic to intermediate level SEO and data insights to clients regularly to review campaign objectives, statistics, and optimisation strategies
• Develop and implement link building strategy